The Library
Where smart website strategy gets cozy.
Our growing shelf of plain-language reads on websites, SEO, and the AI tools changing how people find you. Pull up a chair, take whatever looks useful, and try it on your own site.
Featured read
Website Stewardship: Why Great Websites Are Never Really Finished
We don’t buy old homes to freeze them in time. We care for them, improve them, and help them continue serving the people who live there. What if we thought about websites the same way? Explore the philosophy behind Website Stewardship and why the best websites are never really finished.
Fresh off the shelf
New, noteworthy, and worth a scroll.
The latest posts, newest first, for when you want to dig a little deeper into your own website.
Where to Find and Edit Meta Tags on Every Major Website Platform
Meta tags might be small, but they have a big impact. If you’ve ever wondered where to find and edit your meta title or description, this guide walks you through exactly where to look — whether you’re using Squarespace, Showit, WordPress, Webflow, or Shopify. Learn how to improve your click-through rates and make your site more search-friendly in just a few clicks.
Why You Need an SEO Community Membership (Especially as a Small Business Owner)
SEO can feel like a full-time job—especially when you’re also running a business. If you’re tired of Googling for answers, second-guessing your strategy, or losing momentum week after week, it’s time for something different. In this post, you’ll learn why joining an SEO community membership gives you more than just tactics—it gives you support, clarity, and the consistency you need to actually grow. Perfect for small business owners who want smarter visibility without going it alone.
How to Design a Landing Page That Converts
A well-designed landing page is not just visually appealing, but it is also SEO-aligned, user-intent focused, and built to convert. Instead of trying to be *everything* for everyone (like a homepage) a landing page should have one clear goal and every element on...
SEO for New Websites: What to Focus on First
Just launched your website and wondering if you’re already behind on SEO?
Take a breath. You don’t need 100 blog posts or a PhD in keywords to get started. You just need structure, clarity, and a little strategy that actually fits the stage you’re in.
In this post, I’ll walk you through exactly where to focus your energy when your site is brand new — no overwhelm, no fluff. Just the foundational moves that help Google understand who you are, what you do, and why you’re worth showing up for.
How to Find Your Sitemap and Submit It to Google (2026 SEO Guide)
If you're working on your SEO in 2026, your sitemap is one of the easiest places to start. This guide will show you exactly how to find your sitemap, what it does, and how to submit it to Google Search Console — so your website can start showing up in search faster....
How Does My Blog Get Found by AI Tools Like ChatGPT and Perplexity? Here’s the Structure That Works
If you’re wondering how to make your blog visible in AI-powered search, you’re not alone. This post breaks down the blog format that helps ChatGPT and similar tools understand, surface, and share your content — step by step.
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