SEO & Website Stewardship for established businesses
More leads from the website you already have.
You invested in a good website. We make sure it keeps paying you back, with monthly SEO, steady improvements and a report that tells you exactly what's working.
Sound familiar?
Your website launched...
Then it went quiet.
The day your site went live, it was the best it would ever be. Since then, Google has changed, your competitors have published new pages, your customers have started asking AI tools for recommendations, and your website has stayed exactly the same.
You're not sure it's working.
You have analytics, but you don't know what the numbers mean or what to do about them.
You don't have time to keep up.
There's always a page you meant to update, and it keeps landing at the bottom of the list.
Competitors show up instead of you.
You do great work, but when people search for what you offer, they find someone else.
A business that does great work deserves to be found.
Your website shouldn't be the thing holding you back.
Your website's guide
We know how it feels to pay for a website and wonder if it's doing anything.
That's why we created Website Stewardship. Instead of handing you a site and walking away, or sending you a report full of charts nobody reads, we stay with your website month after month. We find what's holding it back, fix it and explain what changed in plain language.
CJ, Founder of Ivingo Creative
30%
more leads, with new inquiries arriving daily even in the slow season
“Working with her has been one of the best investments we've made for our business.”
“Since she began managing our website and SEO, we've seen our leads increase by up to 30%. Even during our traditionally slower months, we continued receiving new leads daily.”
Megan, Director of Business Development & Client Relations
Patapsco Valley Lawn & Landscape
How it works
Three steps to a website that keeps growing.
01
Apply.
Tell us about your website and your goals. We'll review it and let you know if Stewardship is the right fit.
02
Get your plan.
In your first month we audit your site, set your baseline and hand you a prioritized plan.
03
Watch it grow.
Every month we make the improvements that matter most and send a report showing what changed.
Stewardship in action
From traffic loss to
steady growth.
After moving their store from WooCommerce to Shopify, Northeast Barrel watched their search traffic drop. Google was still sending people to pages that no longer existed. They didn't need a new website. They needed someone to find what broke, fix it and keep improving it month after month.
Northeast Barrel Company at 9 months of Stewardship
33.8K
199.9K
Search Impressions / Month
1,532
7,146
Ranking keywords / Month
785
1,531
Clicks from Google / Month
1,071
3,051
Visitors / Month
What we did
No redesign. Just steady, focused work
This is what Stewardship looks like in practice: we found the problems, fixed them in order of impact and kept building from there.
Found old URLs Google still had indexed and redirected them
Rewrote titles and descriptions for every page, product and collection
Reworked thin content and reorganized broad collections
Kept sold-out products live and optimized instead of drafting them
Month after month: keyword research, ranking gaps, and content refinements
Wildly Native Flower Farm
104%
growth in online sales in year one
“They celebrate the wins with you, help you navigate the challenges, and always make you feel like your business matters.”
Liza, Wildly Native Flower Farm
See the case study →
Stewardship · $850/month
Everything your website needs to keep bringing in business.
01
You'll always know what your website is doing.
A monthly Stewardship report explains what happened, why it matters and what we're doing next, in plain language you'll actually want to read.
02
Steady progress, every single month.
2–3 priority improvements chosen from your data, from new landing and location pages to fixes for pages that are almost ranking.
03
Pages built to bring in business.
When your search data shows an opportunity, we write and build the page or post to meet it. Every piece has a job to do.
04
Show up where customers are searching.
Technical fixes, metadata and schema that help you appear in Google and AI tools like ChatGPT, plus routine updates to text, photos and links.
05
A partner you can actually reach.
Email, our client ticketing system and strategy sessions you can book anytime from your client portal.
For most service businesses, one or two extra clients a month covers Stewardship.
6-month minimum, then month-to-month. Most clients stay with us for a full year.
The monthly report
A report you'll actually want to read.
Most monthly SEO reports are a pile of charts nobody opens. Ours explain what's happening on your website in plain language: what changed, what's working, what isn't and what we're doing about it next month.
Your options
Why not just do it yourself?
You could. Plenty of business owners try. Here's how the options compare.
| Do it yourself | A typical SEO agency | Ivingo Stewardship | |
|---|---|---|---|
| Who does the work | You, when you find time | A rotating team | We do, every month |
| Reporting | You dig through analytics | Charts and rankings | A plain-language report: what changed and why |
| Website changes | Whatever you can figure out | Often handled separately | Built in, from fixes to new pages |
| Focus | Whatever feels urgent | Traffic and rankings | Leads, sales and the pages that bring them in |
Do it yourself
A typical SEO agency
Who does the work
You, when you find the time
Who does the work
A rotating team
Reporting
You dig through analytics
Reporting
Charts and rankings
Website Changes
Whatever you can figure out
Website Changes
Often handled separately
Focus
Whatever feels urgent
Website Changes
Traffic and rankings
The better way
Ivingo Stewardship
$850/month · 6-month minimum
Who does the work✓ We do, every month
Reporting✓ A plain-language report: what changed and why
Website changes✓ Built in, from fixes to new pages
Focus✓ Leads, sales and the pages that bring them in
Where will your website be a year from now?
Without a plan
It slowly falls behind.
Competitors take the searches you should be winning, and you keep wondering whether your website is worth what you paid for it.
With Stewardship
It keeps getting stronger.
Leads keep coming, even in the slow months. You know exactly what your website is doing, and every month it gets a little better at bringing in business.
The Website Stewardship Philosophy
Website Stewardship is an ongoing process of improving, refining, and strengthening your website over time. Rather than chasing quick wins, each monthly sprint builds long-term visibility, authority, and performance.
Is it a fit?
Stewardship is right for you if...
- Your business is established and ready to grow
- Your website is on WordPress, Shopify, Squarespace or Showit
- You want more leads and sales, not just more traffic
- You'd like to understand your website, not just hand it off
Need a full redesign instead? That's what our Signature Build is for.
After your first year
Seasonal Stewardship
After a year of steady monthly work, most clients move to Seasonal Stewardship. Four times a year we dig in with a full report and a fresh set of priorities for the season ahead, and in between we keep an eye on your site and take care of small updates.
Year one: $850/month
After that: $1,440/quarter
Our clarity guarantee
You'll understand your website by your third report.
SEO takes time, and the biggest gains usually show up over the first several months. But you shouldn't have to wait that long to know what's happening. If by your third report you don't feel more confident about what your website is doing and where it's headed, you can end Stewardship early, no hard feelings.
Questions
Commonly asked Questions
Do I need a new website first?
No. Most Stewardship clients keep the site they have. If yours truly needs rebuilding, we'll tell you honestly and point you to our Signature Build.
Do I have to be an Ivingo website client?
Not at all. Many of our Stewardship clients started with a Signature Build, but we also work with established sites built by others.
What platforms do you work with?
WordPress, Shopify, Squarespace and Showit. We build our own sites in WordPress, so that's where we can move fastest, but we're happy to care for an established site on any of these.
Do you build new pages as part of Stewardship?
Yes. New landing pages, location pages and service pages are some of the most valuable work we do, and they're planned into your monthly priorities based on what will bring in the most leads. A full redesign is a bigger project, and that's what our Signature Build is for.
What if I commit and it doesn't feel worth it?
SEO takes time, and the biggest gains usually show up over the first several months. That's why we focus on clarity first. From your first report, you'll see what we're doing and why, and if by your third report you don't feel more confident about your website, you can end Stewardship early.
Why not hire someone in-house?
For less than a few hours of an employee's time each month, you get strategy, SEO and the work itself, from someone who does this every day.
Do you write content each month?
When your data shows an opportunity, like a page that's almost ranking or a question people keep searching for, we write that content as part of your monthly priorities. Every piece has a job to do.
How do we communicate?
Most of our work happens by email and through our client ticketing system, so every request is tracked. When you'd like to talk something through, you can book a strategy session from your client portal.
Apply for Stewardship
Your website should be your hardest-working employee.
Tell us a little about your site and what you'd like it to do better. We'll review it and be in touch within one business day.
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“Every conversation leaves me feeling more confident because they bring ideas, strategy, and solutions I never would have thought of on my own.”
Liza, Wildly Native Flower Farm
Not ready for monthly Stewardship? Start with a Website Clarity Report.