Every Website Strategy Has a Story.
The Library is where we archive the wisdom. Get the latest in web design, SEO, and seasonal marketing–all rooted in structure, warmth, and results.
How to Find the Right Keywords for SEO (Even If You’re Not an Expert)
If you’ve ever asked, “How do I choose keywords for SEO?”—this is the guide for you. Learn how to find the search terms your ideal clients are actually using (without tech overwhelm), and how to turn those keywords into content that gets found and converts.
Most Pages Leak Traffic. Here’s How to Tell If Yours Does
Getting traffic to your website is great—until you realize those visitors are bouncing without taking action. In this post, you’ll learn how to spot a traffic leak, align your content with search intent, and turn more of your clicks into conversions.
The Best Pages for SEO on a Website (Hint: It’s Not Your Homepage)
If you’ve been pouring your energy into optimizing your homepage for SEO—pause right there. While your homepage is important for brand presence, it’s rarely the page doing the heavy lifting in Google search results. If you want to attract more of the right visitors to...
How to Set up Google Analytics & Google Search Console (Without Getting Overwhelmed)
Before you try to boost your traffic, make sure you know what’s working. This beginner-friendly guide walks you through setting up Google Analytics and Search Console, so you can finally track your traffic and make smarter marketing moves—without feeling overwhelmed.
Still Not Converting? You Might Be Asking for Too Much, Too Soon.
What if you you've tried everything and you're still not converting visitors at a higher rate? You’ve tightened your headlines.Clarified your messaging.Added testimonials, social proof, and trust badges.Maybe even sped up your site and simplified your layout. So why...