The Library
Where smart website strategy gets cozy.
Our growing shelf of plain-language reads on websites, SEO, and the AI tools changing how people find you. Pull up a chair, take whatever looks useful, and try it on your own site.
Featured read
Why I Switched to Moxie
If you’re running a large team with complex project management needs, you might want something heavier. But if you’re like me and every other system has felt like too much or not quite enough, Moxie is worth a try.
Fresh off the shelf
New, noteworthy, and worth a scroll.
The latest posts, newest first, for when you want to dig a little deeper into your own website.
Website Stewardship: Why Great Websites Are Never Really Finished
We don’t buy old homes to freeze them in time. We care for them, improve them, and help them continue serving the people who live there. What if we thought about websites the same way? Explore the philosophy behind Website Stewardship and why the best websites are never really finished.
AI Isn’t Replacing Trust, But It’s Changing How People Find It.
What happens when AI becomes part of the customer journey? After speaking on a panel at Wed Society Connect 2026, I shared my biggest takeaway: technology may be changing how people discover businesses, but trust remains the deciding factor. Here’s what business owners need to know about AI, search, and consumer behavior moving forward.
WordPress vs Shopify SEO: Which Platform Actually Compounds Value Over Time?
Most “WordPress vs Shopify” comparisons are surface-level. They talk about themes. They talk about apps. They talk about ease of use. But almost none of them ask the question that actually matters: Which platform gives your business more long-term SEO leverage?...
Why Ranking PDFs in Google Doesn’t Build Authority (And What Most Websites Miss)
A ranking PDF might look like an SEO win, but without structure and internal links, it doesn’t build authority. Here’s why static documents can quietly bypass your website’s ecosystem—and how to turn them into strategic assets.
AI is Rewriting Local Search. Is Your Kent County Business Ready?
AI search is reshaping how customers discover local businesses in Kent County MD. Here’s what established companies must understand to remain visible and competitive.
What Alternate Page with Proper Canonical Tag Means in Google Search Console
If “Alternate page with proper canonical tag” in Google Search Console sounds like a technical riddle, you’re not alone. Here’s what it actually means, why it shows up, and when it’s worth investigating.
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