Smarter Websites,
Better Marketing.
Make your website work harder for your business with our actionable tips and resources.



View Recent Posts

The Best Pages for SEO on a Website (Hint: It’s Not Your Homepage)
If you’ve been pouring your energy into optimizing your homepage for SEO—pause right there. While your homepage is important for brand presence, it’s rarely the page doing the heavy lifting in Google search results. If you want to attract more of the right visitors to...

How to Set up Google Analytics & Google Search Console (Without Getting Overwhelmed)
Before you try to boost your traffic, make sure you know what’s working. This beginner-friendly guide walks you through setting up Google Analytics and Search Console, so you can finally track your traffic and make smarter marketing moves—without feeling overwhelmed.

Still Not Converting? You Might Be Asking for Too Much, Too Soon.
What if you you've tried everything and you're still not converting visitors at a higher rate? You’ve tightened your headlines.Clarified your messaging.Added testimonials, social proof, and trust badges.Maybe even sped up your site and simplified your layout. So why...

No Testimonials? No Trust. Your Website Needs Social Proof for Website Conversions.
Struggling to turn website visitors into paying clients? You might be missing one crucial element: social proof. In this post, we break down why testimonials, reviews, and case studies are non-negotiables for building trust—and how to use social proof for website conversions that actually work. Plus, get actionable tips for collecting great testimonials and placing them where they matter most.

Fear of Making the Wrong Choice: How to Reduce Buyer Hesitation to Increase Conversions
Buyer hesitation is one of the biggest conversion killers. When people feel uncertain or fear making the wrong choice, they leave instead of buying. Learn how to reduce buyer hesitation with trust-building strategies, risk-reversal techniques, and clear messaging that removes fear from the buying process.
Following along as we build a brand in real time? We’re trying to figure out the best way to document this process, but we have screenshots! Click the button below to view the timeline changes that have happened on the site by date:
How to Use StoryBrand Marketing for a High-Converting Website
Most websites fail because they confuse visitors instead of guiding them toward action. The StoryBrand framework simplifies your messaging so customers instantly understand what you do and why it matters. In this guide, we’ll break down how to apply StoryBrand principles to your website design—so you can create a site that actually converts.
What is a Social Share Image? Why You Need Them For Your Website
What Is a Social Share Image? If you've ever shared a link on social media and noticed a blank or random image in the preview, you're not alone. This common issue happens when a website doesn't have a social share image set up. So, what is a social share image? It’s...
Why Gratitude is the Secret to a Stronger Brand Connection
As the holiday season sweeps in, there’s no better time to reflect on what makes a business truly thrive. While strategy, innovation, and hustle are key ingredients, there’s another quiet force that often gets overlooked: gratitude. Gratitude isn’t just about saying...
The Importance of a Value Proposition Section
The second section on our homepage is what we like to call the Value Proposition Section-- basically, it holds your value proposition statement for your business. A value proposition statement is a clear, concise description of the unique value that a product,...
Creating a Homepage That Converts: What You Do, Problem You Solve, How to Buy
In this first post in our series about building our agency brand and website, we focus on why prioritizing what you do, what problem you solve, and how to buy are key elements in every homepage design.