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What is Method Marketing?
Buzzwords in the marketing space move faster than you can say "algorithm update," am I right? BUT! Every so often, a concept emerges that reshapes how we connect with audiences and that's Method Marketing. It's a strategy that feels more like storytelling than selling...
People Buy from People: The Timeless Truth in B2B
At Ivingo Creative, we believe that no matter how advanced technology becomes or how complex industries grow, one thing remains unchanged: people buy from people. This principle doesn't just apply to consumer-facing businesses; it’s equally, if not more, critical in...
Why Gratitude is the Secret to a Stronger Brand Connection
As the holiday season sweeps in, there’s no better time to reflect on what makes a business truly thrive. While strategy, innovation, and hustle are key ingredients, there’s another quiet force that often gets overlooked: gratitude. Gratitude isn’t just about saying...
Why Mobile-Friendliness is a Must for Holiday Shopping Success
The holiday shopping season is here, and with it comes a surge of online shoppers looking for the best deals—mostly on their mobile devices. In fact, over 70% of holiday sales happen on mobile, making mobile-friendliness a non-negotiable for your website. If your site...
Optimizing for Chat GPT Search: A New Era in SEO
Have you noticed how more people are using AI tools like ChatGPT to find quick answers and helpful information? Now that ChatGPT can search the web, there’s a new way your website can show up in search results. But how do you make sure it does? Let’s break down what...
Meet Kati Tramontano: Ivingo Creative’s Newest Marketing Expert
We’re excited to introduce Kati Tramontano, the newest member of the Ivingo Creative team! With over a decade of experience in digital marketing, social media strategy, and content creation, Kati brings valuable expertise and fresh perspectives to our agency. Discover more about her background and the exciting ways she’ll help elevate our services as we rebrand to Ivingo Creative.
Why I Use Divi with WordPress
When it comes to building websites, WordPress is my go-to platform. But what some people might not understand is how much I design on Wordpress with the powerful Divi theme and page builder by Elegant Themes. After over a decade of using Divi, I’ve come to appreciate...
Why Your Website Headlines Matter
The true point of a headline is to capture the attention and entice the reader to learn more. It's the first impression a reader gets of your content, and it serves several important functions in both marketing and web design in order to increase the conversion rate...
The True Purpose of a Homepage (and Why It Might be Overwhelming You)
Does the thought of designing your homepage leave you feeling overwhelmed? You’re not alone. Many business owners struggle to define exactly what needs to be on their homepage and how to make it work effectively for their business. But by the end of this post, you’ll...
Why Content Matters More Than Design at Ivingo Creative
At Ivingo Creative, we believe that a website’s true power comes from more than just its visual appeal. While design is crucial, it’s the content that truly drives conversions and builds meaningful connections with your audience. We don’t just build websites; we craft...
Following along as we build a brand in real time? We’re trying to figure out the best way to document this process, but we have screenshots! Click the button below to view the timeline changes that have happened on the site by date:
Why Gratitude is the Secret to a Stronger Brand Connection
As the holiday season sweeps in, there’s no better time to reflect on what makes a business truly thrive. While strategy, innovation, and hustle are key ingredients, there’s another quiet force that often gets overlooked: gratitude. Gratitude isn’t just about saying...
The Importance of a Value Proposition Section
The second section on our homepage is what we like to call the Value Proposition Section-- basically, it holds your value proposition statement for your business. A value proposition statement is a clear, concise description of the unique value that a product,...
Creating a Homepage That Converts: What You Do, Problem You Solve, How to Buy
In this first post in our series about building our agency brand and website, we focus on why prioritizing what you do, what problem you solve, and how to buy are key elements in every homepage design.
