Every Website Strategy Has a Story.
The Library is where we archive the wisdom. Get the latest in web design, SEO, and seasonal marketing–all rooted in structure, warmth, and results.
More Email Signups = More Sales (Here’s How to Get Them)
Getting traffic to your website is great—but if you’re not turning visitors into subscribers, you’re leaving money on the table. In this post, we break down 3 simple strategies to grow your email list and turn those signups into paying clients. From irresistible lead magnets to smarter forms and automated follow-ups, here’s how to make your email list your most powerful sales tool.
How to Find the Right Keywords for SEO (Even If You’re Not an Expert)
If you’ve ever asked, “How do I choose keywords for SEO?”—this is the guide for you. Learn how to find the search terms your ideal clients are actually using (without tech overwhelm), and how to turn those keywords into content that gets found and converts.
Most Pages Leak Traffic. Here’s How to Tell If Yours Does
Getting traffic to your website is great—until you realize those visitors are bouncing without taking action. In this post, you’ll learn how to spot a traffic leak, align your content with search intent, and turn more of your clicks into conversions.
The Best Pages for SEO on a Website (Hint: It’s Not Your Homepage)
If you’ve been pouring your energy into optimizing your homepage for SEO—pause right there. While your homepage is important for brand presence, it’s rarely the page doing the heavy lifting in Google search results. If you want to attract more of the right visitors to...
How to Set up Google Analytics & Google Search Console (Without Getting Overwhelmed)
Before you try to boost your traffic, make sure you know what’s working. This beginner-friendly guide walks you through setting up Google Analytics and Search Console, so you can finally track your traffic and make smarter marketing moves—without feeling overwhelmed.