The Library
Where smart website strategy gets cozy.
Our growing shelf of plain-language reads on websites, SEO, and the AI tools changing how people find you. Pull up a chair, take whatever looks useful, and try it on your own site.
Featured read
SEO for New Websites: What to Focus on First
Just launched your website and wondering if you’re already behind on SEO?
Take a breath. You don’t need 100 blog posts or a PhD in keywords to get started. You just need structure, clarity, and a little strategy that actually fits the stage you’re in.
In this post, I’ll walk you through exactly where to focus your energy when your site is brand new — no overwhelm, no fluff. Just the foundational moves that help Google understand who you are, what you do, and why you’re worth showing up for.
Fresh off the shelf
New, noteworthy, and worth a scroll.
The latest posts, newest first, for when you want to dig a little deeper into your own website.
Why Content Matters More Than Design at Ivingo Creative
At Ivingo Creative, we believe that a website’s true power comes from more than just its visual appeal. While design is crucial, it’s the content that truly drives conversions and builds meaningful connections with your audience. We don’t just build websites; we craft...
Building Ivingo Creative: Creating Our Services Pages
Today was a big day for Ivingo Creative! As we continue to build out our new design agency, I’m excited to share the behind-the-scenes work we did in creating the services pages that will define what we offer. For those of you following along on Threads, you’ve seen...
How to build a website while building a brand
If you're just starting out in your business journey, you probably know you need a website. You probably searched website design and ended up buying a template of sorts and launched your site pretty quickly following what the design of the template offered you as a...
The Importance of a Value Proposition Section
The second section on our homepage is what we like to call the Value Proposition Section-- basically, it holds your value proposition statement for your business. A value proposition statement is a clear, concise description of the unique value that a product,...
Creating a Homepage That Converts: What You Do, Problem You Solve, How to Buy
In this first post in our series about building our agency brand and website, we focus on why prioritizing what you do, what problem you solve, and how to buy are key elements in every homepage design.
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