The Library
Where smart website strategy gets cozy.
Our growing shelf of plain-language reads on websites, SEO, and the AI tools changing how people find you. Pull up a chair, take whatever looks useful, and try it on your own site.
Featured read
How to Design a Landing Page That Converts
A well-designed landing page is not just visually appealing, but it is also SEO-aligned, user-intent focused, and built to convert. Instead of trying to be *everything* for everyone (like a homepage) a landing page should have one clear goal and every element on...
Fresh off the shelf
New, noteworthy, and worth a scroll.
The latest posts, newest first, for when you want to dig a little deeper into your own website.
Why Mobile-Friendliness is a Must for Holiday Shopping Success
The holiday shopping season is here, and with it comes a surge of online shoppers looking for the best deals—mostly on their mobile devices. In fact, over 70% of holiday sales happen on mobile, making mobile-friendliness a non-negotiable for your website. If your site...
Optimizing for Chat GPT Search: A New Era in SEO
Have you noticed how more people are using AI tools like ChatGPT to find quick answers and helpful information? Now that ChatGPT can search the web, there’s a new way your website can show up in search results. But how do you make sure it does? Let’s break down what...
Meet Kati Tramontano: Ivingo Creative’s Newest Marketing Expert
We’re excited to introduce Kati Tramontano, the newest member of the Ivingo Creative team! With over a decade of experience in digital marketing, social media strategy, and content creation, Kati brings valuable expertise and fresh perspectives to our agency. Discover more about her background and the exciting ways she’ll help elevate our services as we rebrand to Ivingo Creative.
Why I Use Divi with WordPress
When it comes to building websites, WordPress is my go-to platform. But what some people might not understand is how much I design on WordPress with the powerful Divi theme and page builder by Elegant Themes. After over a decade of using Divi, I’ve come to appreciate...
Why Your Website Headlines Matter
The true point of a headline is to capture the attention and entice the reader to learn more. It's the first impression a reader gets of your content, and it serves several important functions in both marketing and web design in order to increase the conversion rate...
The True Purpose of a Homepage (and Why It Might be Overwhelming You)
Does the thought of designing your homepage leave you feeling overwhelmed? You’re not alone. Many business owners struggle to define exactly what needs to be on their homepage and how to make it work effectively for their business. But by the end of this post, you’ll...
Site Notes
Want the short version in your inbox?
One useful website idea every Thursday, written for business owners who would rather fix things than read an SEO textbook.
Free, every Thursday. Unsubscribe anytime. Peek at past notes
Rather have us look at your actual website? Start with a Website Clarity Report.