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As a business owner, your website should be your hardest-working employee, operating 24/7 to bring in leads, drive sales, and showcase your brand. But too often, websites become a source of frustration instead of a tool for growth. This is what I call the Website Pain Line—the point where your website stops working for you and starts working against you. There are three ways entrepreneurs...
With over a decade of experience using Divi, I’ve seen how powerful it can be for building custom, scalable websites that grow with your business. From seamless WooCommerce integration to client-friendly editing tools, Divi strikes the perfect balance between flexibility and functionality.
Buzzwords in the marketing space move faster than you can say "algorithm update," am I right? BUT! Every so often, a concept emerges that reshapes how we connect with audiences and that's Method Marketing. It's a strategy that feels more like storytelling than selling and more like immersion than messaging. At Ivingo Creative, Method Marketing is at the heart of how we help brands create...
At Ivingo Creative, we believe that no matter how advanced technology becomes or how complex industries grow, one thing remains unchanged: people buy from people. This principle doesn't just apply to consumer-facing businesses; it’s equally, if not more, critical in the B2B space. At its core, there’s not that much difference between B2C (business to consumer) and B2B (business to business)...
I named my business after my house. Not just a house—Ivingo, a 150+ year-old Victorian farmhouse on Maryland’s Eastern Shore. She’s quiet, creaky, and grounded. She’s held generations. She’s been rebuilt, repaired, and reimagined. And in her stillness, she taught me something foundational: Good structure doesn’t shout. It supports. That’s what I wanted Ivingo Creative to be—a business that...
As the holiday season sweeps in, there’s no better time to reflect on what makes a business truly thrive. While strategy, innovation, and hustle are key ingredients, there’s another quiet force that often gets overlooked: gratitude. Gratitude isn’t just about saying “thanks”—it’s about showing your customers that they’re not just transactions or metrics. It’s about making them feel like the...
The holiday shopping season is here, and with it comes a surge of online shoppers looking for the best deals—mostly on their mobile devices. In fact, over 70% of holiday sales happen on mobile, making mobile-friendliness a non-negotiable for your website. If your site isn’t optimized for mobile, you could lose customers before they even reach checkout. Let’s explore why mobile-friendliness...
Have you noticed how more people are using AI tools like ChatGPT to find quick answers and helpful information? Now that ChatGPT can search the web, there’s a new way your website can show up in search results. But how do you make sure it does? Let’s break down what it means to optimize for ChatGPT (don’t worry, we’ll keep it simple!) and how this shift in search can benefit your business. Why...
We’re excited to introduce Kati Tramontano, the newest member of the Ivingo Creative team! With over a decade of experience in digital marketing, social media strategy, and content creation, Kati brings valuable expertise and fresh perspectives to our agency. Discover more about her background and the exciting ways she’ll help elevate our services as we rebrand to Ivingo Creative.
When it comes to building websites, WordPress is my go-to platform. But what some people might not understand is how much I design on Wordpress with the powerful Divi theme and page builder by Elegant Themes. After over a decade of using Divi, I’ve come to appreciate its flexibility, ease of use, and the way it allows me to create visually stunning and highly functional websites without...