You’re here because you want your website to work.
Not just exist.
If you’ve already launched your site but know it could be doing more—bringing in leads, ranking on Google, converting visitors—you’re in the right place.
Not quite ready? Join Site Notes—CJ’s weekly email with one clear, actionable tip to make your website better.
You launched your site.
Now what?
You know your website should be helping you grow—bringing in leads, getting found on Google, making it easy for people to say “yes.”
But it’s not.
And you’re not sure what to change, what to measure, or what’s even working.
That’s where most small business owners get stuck:
👉 A beautiful site… but no real strategy behind it.
👉 No time to “figure out SEO” or optimize copy.
👉 And no partner who really understands what growth looks like online.
You don’t need more overwhelm.
You need a clear plan—and a guide who knows how to get you there.
That’s exactly what the Foundational Retainer is for.
You don’t need to start from scratch.
You need someone in your corner—every month—making sure your site is doing what it’s supposed to do: grow your business.
This retainer is like hiring a digital caretaker—someone to keep your online presence in peak shape, every month.
With the Foundational Retainer, you get:
✅ Monthly SEO improvements so more people can find you
✅ Conversion strategy so more of them take action
✅ Website updates rooted in real data—not guesses
✅ A strategic partner who’s keeping your site aligned with your goals
What You Get Each Month:
This isn’t a massive overhaul. It’s just the right amount of smart, intentional updates to keep your website fresh and performing.
Performance & Strategy
Website Performance Snapshot
A clear review of traffic, engagement, and SEO health.
Prioritized Monthly Plan
You’ll know exactly what we’re optimizing—and why it matters.
SEO & CRO Improvements
On-Page SEO Fixes
Metadata, keyword alignment, internal linking, and more.
Conversion Enhancements
Layout tweaks, CTA improvements, and content shifts that drive action.
Technical SEO Checks
Speed, crawlability, broken links—all maintained behind the scenes.
Content Optimization & Maintenance
1 Blog Post (Collaborative)
We suggest a keyword and outline. You add your voice—we optimize it for search and engagement.
Proactive Maintenance
Ongoing updates to keep your site healthy, secure, and performing.
What This Retainer Is
(And What it Isn’t)
This isn’t a helpdesk or an all-you-can-eat buffet. It’s a focused monthly engagement with room to adapt—built to deliver real progress without draining your time (or ours).
We’re happy to tackle new pages or content rewrites—but larger tasks may delay other planned updates. We’ll always let you know what shifts and when to expect results.
What’s Included:
✅ Monthly strategy + updates
✅ Collaborative content support
✅ SEO + CRO improvements
✅ Flexible scope with structure
What’s NOT Included:
🚫 Unlimited on-call edits
🚫 Full redesign
🚫 Reactive ticket system
🚫 Total content creation
Built for Collaboration, Not Chaos.
This isn’t a massive overhaul. It’s just the right amount of smart, intentional updates to keep your website fresh and performing.
Monthly Focus
We start with a monthly review and action plan. Updates are implemented with intention—not rushed.
Strategy Over Support Tickets
We prioritize changes based on what will actually impact traffic, conversions, and business goals—not what’s loudest in your inbox.
You + Us = Better Content
You’ll receive a blog topic and outline each month, based on what people are searching for. You personalize it, we polish and optimize it. That’s teamwork.
Room for Customization
Need something outside the list? Like a new landing page? Let’s do it. Just know we may shift timelines to fit it in without compromising quality.
Let’s talk real results.
Wildly Native Flower Farm doubled their online revenue with this retainer.
Monthly tweaks to their content, SEO, and conversion flow kept their website growing—without a full overhaul.

Not an SEO Agency.
Not a Redesign.
Just What You Actually Need.
This is thoughtful, data-driven optimization that compounds.
Small, strategic updates that turn your website into a high-performing home base for your business.
$499/month | 3-Month Initial Commitment
Let’s build something that grows with you.