Wildly Native Flower Farm
Signature Web Design | Monthly Optimization
WordPress | WooCommerce
Wildly Native Flower Farm grows seasonal, nature-inspired flowers available through their online shop. They also specialize in bespoke floral designs for weddings and special events, and offer education for those interested in entering the flower farming industry.
wildlynativeflowerfarm.com
Scability Upgrade
The Challenge
As Wildly Native Flower Farm expanded from a small family operation into a thriving local business, the need for a stronger online presence became clear. They approached us to create a website that could support their growing e-commerce shop and better showcase their wedding portfolio.
In 2023, founder Liza recognized the importance of digital marketing and decided to elevate their online strategy. Their previous site wasn’t driving sales effectively or highlighting the elegance of their floral designs. They also wanted to attract more customers for both casual purchases and weddings.
Project Optimization
The Process
We focused on enhancing the user interface of Wildly Native Flower Farm’s e-commerce site, ensuring it was intuitive and easy to navigate. Optimizing their pages with SEO was a priority, particularly their product listings, to improve visibility in Google search results.
One key aspect of the redesign was expanding their wedding portfolio. We transformed their single page of wedding content into a comprehensive section of the website, designed to guide users through their offerings and lead them to inquire directly.
To enhance the user interface of Wildly Native Flower Farm’s e-commerce site, and ensuring it was intuitive, we prioritized responsive design to ensure a seamless experience across all platforms. We also created seasonal galleries that showcase their wedding designs, adding visual appeal and helping potential clients find inspiration.
Additionally, incorporating interactive quizzes to engage their user base as soon as they land on the site enhanced both the experience and the connection with visitors.
Year One (2024)
Significant Growth with
a New, Effective Website
104% Increase in Online Sales
Online orders skyrocketed by 104%, showcasing the effectiveness of the new e-commerce platform. The user-friendly interface and efficient purchasing process attracted more customers, boosting both sales and overall revenue.
18% Increase in Wedding Revenue
Wedding revenue increased by 18%, reflecting the improved visibility and streamlined booking process for wedding services. The redesigned platform successfully engaged prospective clients, making the business more accessible and appealing for prospective couples.
Before
July 1, 2023 – September 27, 2023
Total Users
New Users
Returning Users
Page Views
After
July 1, 2024 – September 27, 2024
Total Users
New Users
Returning Users
Page Views
Let’s transform your
website next.
Our data-driven approach ensures your website not only feels great
but drives real results. Ready to transform visitors into loyal clients?
