Site Notes: Your Weekly Nudge to a Better Site.
Small, actionable insights to help you build a better website. Get web design tips, SEO strategies, and marketing inspiration delivered straight to your inbox every week.
Forget the fluff.
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Every week, CJ sends a friendly, no-fluff note packed with practical tips and insights to improve your digital presence.
Whether you’re looking to tweak your site’s performance, boost SEO, or inspire conversions, Site Notes will help you:
Fix common website issues before they cost you visitors
Learn SEO strategies that actually work
Create a better user experience that converts
Stay on top of the latest web trends without overwhelm
Extra Notes, Extra Credit
Want to dig deeper into SEO, web design, and marketing tips? Get nerdy with CJ for more next-level tips over on our blog.
How to Write a Clear Value Proposition That Converts
If a visitor lands on your website and can’t instantly understand what you do and why it matters, they won’t stick around. Your value proposition should be clear, compelling, and customer-focused—so people immediately know they’re in the right place. In this post, we’ll break down how to craft a value proposition that grabs attention and turns visitors into customers.
How to Use CTAs That Actually Convert (Without Confusing Your Customers)
Your website’s call to action (CTA) is the difference between a visitor leaving and a visitor becoming a customer. But too many businesses either bury their CTA, make it weak and generic, or overload their site with too many competing options. In this post, we’ll show you how to create a strong, action-oriented CTA that guides visitors to take the next step—without hesitation.
How to Use StoryBrand Marketing for a High-Converting Website
Most websites fail because they confuse visitors instead of guiding them toward action. The StoryBrand framework simplifies your messaging so customers instantly understand what you do and why it matters. In this guide, we’ll break down how to apply StoryBrand principles to your website design—so you can create a site that actually converts.
How to Create High-Converting Landing Pages
Landing pages are one of the most critical elements of a successful website. They’re designed to drive specific actions, whether it’s making a purchase, signing up for a newsletter, or downloading a free guide. But not all landing pages are created equal. In fact,...
How to Define Your Landing Page’s Goal
A high-converting landing page begins with a laser-focused objective. Unlike a homepage, which may serve as an introduction to your brand, a landing page should focus on one specific action. Too often, businesses try to accomplish too many things on a single page,...
What is a Social Share Image? Why You Need Them For Your Website
What Is a Social Share Image? If you've ever shared a link on social media and noticed a blank or random image in the preview, you're not alone. This common issue happens when a website doesn't have a social share image set up. So, what is a social share image? It’s...