Definition: A backlink is a hyperlink on another website that points to your website. Think of it like a referral or vote of confidence — when someone links to your content, they’re signaling that it’s trustworthy, relevant, or worth referencing. Why It Matters:...
Definition: Search intent refers to the reason behind a user’s search query — what they’re really trying to find, learn, do, or buy when they type something into Google. Why It Matters: Understanding search intent is key to creating content that ranks and converts....
An internal link is a hyperlink that connects one page of a website to another page within the same domain. These links help users navigate your site and signal to search engines how your content is structured. Why it matters: Internal links boost SEO by distributing...
Definition: The title tag is an HTML element that defines the title of a webpage. It’s what appears in the browser tab and, often, as the page’s meta title in search results. Why It Matters: The title tag helps search engines understand the topic of the page and is a...
Definition: A meta description is a short snippet of text (usually 150–160 characters) that describes what a web page is about. It appears below the page title in search engine results—so when someone asks, “what is a meta description?” this is it: your page’s mini...
Definition:The meta title is the HTML tag that specifies the title of a web page. It appears as the clickable headline in search engine results and in browser tabs. Why It Matters:This is the first impression your page makes in Google. A well-written meta title...
Definition:Google Search Console (GSC) is a free tool provided by Google that helps you monitor, maintain, and troubleshoot your site's presence in Google Search results. Why It Matters:GSC offers insights into how Google views your site, including which queries bring...