The Study
Where definitions are sharpened, strategies are clarified, and every term earns its place at the table.
This is your reference room inside the Ivingo House—a curated collection of marketing and SEO terms explained simply and strategically. Whether you’re wondering what Google Search Console actually does or trying to make sense of your CTR stats, The Study is where you find clarity fast.
Because you don’t need more jargon—you need language that helps you take action.
Engagement Rate (Google Analytics)
The engagement rate represents the percentage of site visits where users stayed for at least 10 seconds, viewed multiple pages, or took an action (like clicking or filling out a form). Why it matters: A higher engagement rate means people are interacting with the...
Schema Markup
Definition: Schema markup is a type of structured data that helps search engines understand what your content means, not just what it says. Think of it like labels you add to your website's content — telling Google, “Hey, this is a review,” “This is a service,” or...
Internal Link
An internal link is a hyperlink that connects one page of a website to another page within the same domain. These links help users navigate your site and signal to search engines how your content is structured. Why it matters: Internal links boost SEO by distributing...
Title Tag
Definition: The title tag is an HTML element that defines the title of a webpage. It’s what appears in the browser tab and, often, as the page’s meta title in search results. Why It Matters: The title tag helps search engines understand the topic of the page and is a...
Meta Description
Definition: The meta description is an HTML attribute that provides a short summary of a page’s content. It typically appears under the title in search engine results. Why It Matters:While meta descriptions don’t directly impact rankings, they do influence clicks. A...
Meta Title
Definition:The meta title is the HTML tag that specifies the title of a web page. It appears as the clickable headline in search engine results and in browser tabs. Why It Matters:This is the first impression your page makes in Google. A well-written meta title...
Google Search Console
Definition:Google Search Console (GSC) is a free tool provided by Google that helps you monitor, maintain, and troubleshoot your site's presence in Google Search results. Why It Matters:GSC offers insights into how Google views your site, including which queries bring...
See These Terms in Action
The Study is where we define the strategies. But if you want to see how they show up in the wild—on real websites, in SEO wins, and inside content that converts—step into [The Library].
That’s where we break down live examples, insights, and case-backed tips using the very terms you’ve just learned.