A peak into the archives.

This is where we keep the good stuff—bite-sized insights on websites, conversion strategy, and showing up online in a way that actually works.

Most notes are short enough to read in under 3 minutes. Some link to full blog posts where I nerd out a little deeper.

...And all of them are here to help you rethink your website with clarity and confidence.

A peak into the archives.

This is where we keep the good stuff—bite-sized insights on websites, conversion strategy, and showing up online in a way that actually works.

Most notes are short enough to read in under 3 minutes. Some link to full blog posts where I nerd out a little deeper.

...And all of them are here to help you rethink your website with clarity and confidence.

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Note #047

SEO isn't a hack, it's a habit.

👉 Read the Note

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Note #046

If 2025 had an accomplishment cake…

👉 Read the Note

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Note #045

If your site only has 5 pages, read this 👀

👉 Read the Note

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Note #044

What SEO success really takes

👉 Read the Note

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Note #043

A cautionary tale from the other side of a platform switch

👉 Read the Note

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Note #042

Grateful for the growth (and the mess in between)

👉 Read the Note

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Note #041

A little honesty about your website and the holidays 🦃

👉 Read the Note

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Note #040

No traffic? No problem, we’ll fix that.

👉 Read the Note

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Note #036

Your website doesn’t take holidays (but you can)

👉 Read the Note

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Note #035

small screens, big problems 😅

👉 Read the Note

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Note #034

this might be the most useful thing I've shared all month 😘

👉 Read the Note

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Note #033

A little SEO heads-up from me to you 👀

👉 Read the Note

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Note #032

Google's not clicking around your menu, babe 🤯

👉 Read the Note

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Note #031

spider-man meme, but make it SEO.

👉 Read the Note

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Note #030

how to stop your website from being a cluttered mess

👉 Read the Note

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Note #029

pretty posts don't pay the bills 💸

👉 Read the Note

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Note #028

That “meh” blog post? Let’s fix it.

👉 Read the Note

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Note #027

The fastest SEO fix most people skip

👉 Read the Note

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Note #026

so close you can taste it

👉 Read the Note

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Note #025

don't just link your checkout page!

👉 Read the Note

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Note #024

they came. they clicked. they left. 😬

👉 Read the Note

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Note #023

The easiest SEO upgrade you’re probably missing

👉 Read the Note

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Note #022

structure is so hot right now

👉 Read the Note

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Note #021

🔥 The 80/20 Rule of Website Wins: What to Fix First

👉 Read the Note

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Note #020

Getting clicks but no clients? Try this.

👉 Read the Note

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Note #019

What Google Search Console is really trying to tell you 🗒️

👉 Read the Note

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Note #018

let summer be your clarity season ☀️

👉 Read the Note

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Note #017

Maybe it's not the algorithm… 😅

👉 Read the Note

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Note #016

Let your blog do the work for once

👉 Read the Note

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Note #015

You’re Internet Famous (But Only to Google Bots)

👉 Read the Note

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Note #014

The Easiest Way to Find Better Keywords (and Track Them)

👉 Read the Note

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Note #013

Not all traffic is good traffic (here’s why)

👉 Read the Note

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Note #012

You’re optimizing the wrong page

👉 Read the Note

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Note #011

What if your site is getting traffic you don't even see?! 🤯

👉 Read the Note

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Note #010

…Did you just propose on the first click? 😬

👉 Read the Note

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Note #009

You ain't got proof. That's why they're ghosting. 👻

👉 Read the Note
Related Deep Dive: No Testimonials? No Trust. Your Website Needs Social Proof for Website Conversions.

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Note #008

the *magic words* your customers want to hear

👉 Read the Note
Related Deep Dive: Fear Of Making the Wrong Choice: How to Reduce Buyer Hestiation to Increase Conversions

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Note #007

"Only 2 Spots Left!" 😇

👉 Read the Note
Related Deep Dive: FOMO Marketing: How to Use Urgency to Increase Conversions On Your Landing Page

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Note #006

If visitors don't get this, they're gone

👉 Read the Note
Related Deep Dive: How to Create High-Converting Landing Pages

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Note #005

What Every Landing Page Needs to Drive Results

👉 Read the Note
Related Deep Dive: How to Create High-Converting Landing Pages

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Note #004

Ever shared a link and cringed at the preview? 😅

👉 Read the Note
Related Deep Dive: What is a Social Share Image? Why You Need Them For Your Website

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Note #003

Is Your Website Holding You Back in 2025?

👉 Read the Note
Related Deep Dive: Why Your Website Isn't Generating Leads and How to Fix It

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Note #002

Are you asking questions with Google?

👉 Read the Note
Related Deep Dive: Conversational Search: Why Your Website Strategy Needs to Evolve

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Note #001

Say goodbye to website headaches 🤯

👉 Read the Note
Related Deep Dive: Hit the Website Pain Line? Here's How Monthly Optimization Can Help