Definition:
Schema markup is a type of structured data that helps search engines understand what your content means, not just what it says.
Think of it like labels you add to your website’s content — telling Google, “Hey, this is a review,” “This is a service,” or “This is a recipe.” Those labels help your site appear more clearly in search results, sometimes with extra features like star ratings, event dates, or FAQ dropdowns.
Why it matters:
Schema markup makes your content more readable by AI and more clickable by humans. It’s one of the key ways your website can stand out in Google’s AI-driven results and featured snippets.
Ivingo’s Take:
If your website is a house, schema is like the floor plan. It shows search engines the layout — what each room is, what it’s for, and how everything connects. It’s invisible to your visitors, but invaluable for being found.
