Definition:
The meta title is the HTML tag that specifies the title of a web page. It appears as the clickable headline in search engine results and in browser tabs.
Why It Matters:
This is the first impression your page makes in Google. A well-written meta title improves both click-through rate (CTR) and keyword relevance.
Best Practices:
- Include your primary keyword near the beginning
- Keep it under 60 characters to avoid truncation
- Make it compelling—this is your headline in the search results
Example:
Blog Post Title: “5 Ways to Improve Website Speed”
Meta Title: “Improve Website Speed: 5 Simple Fixes for Faster Load Times”
Pro Tip:
Each page should have a unique meta title that clearly reflects its purpose and target keyword.
