Definition:
A meta description is a short snippet of text (usually 150–160 characters) that describes what a web page is about. It appears below the page title in search engine results—so when someone asks, “what is a meta description?” this is it: your page’s mini pitch.
Why A Meta Description Matters:
While meta descriptions don’t directly impact rankings, they do influence clicks. A well-crafted description tells the searcher what to expect—and why your page is worth visiting.
Best Practices:
- Keep it under 160 characters
- Include the target keyword naturally
- Use it as persuasive, benefit-driven microcopy
Example:
“Learn how to increase your site speed with five quick fixes that boost user experience and improve SEO.”
Pro Tip:
Avoid duplicate descriptions across pages. Each one should be tailored to match the page’s content and intent!
