Definition:
The meta description is an HTML attribute that provides a short summary of a page’s content. It typically appears under the title in search engine results.
Why It Matters:
While meta descriptions don’t directly impact rankings, they do influence clicks. A well-crafted description tells the searcher what to expect—and why your page is worth visiting.
Best Practices:
- Keep it under 160 characters
- Include the target keyword naturally
- Use it as persuasive, benefit-driven microcopy
Example:
“Learn how to increase your site speed with five quick fixes that boost user experience and improve SEO.”
Pro Tip:
Avoid duplicate descriptions across pages. Each one should be tailored to match the page’s content and intent.
