Click-Through Rate (CTR)

Definition:

Click-Through Rate (CTR) is the percentage of people who saw your page in search results (impressions) and clicked on it.
In Google Search Console, CTR = Clicks ÷ Impressions.

If 100 people see your blog post in search and 5 click through, your CTR is 5%.

Why It Matters:

CTR tells you how effective your title tags and meta descriptions are at capturing attention — and how well your page matches search intent.

A low CTR might mean:

  • You’re ranking, but not compelling
  • Your title or description isn’t aligned with the query
  • You’re just below the top results (and not being seen)

A high CTR means you’re standing out, even if you’re not in the #1 spot.

Where It Fits in Your Strategy:

Think of CTR like curb appeal.
If your website shows up in Google’s “neighborhood,” is your front porch inviting enough to make someone stop and visit?

Improving CTR is one of the fastest, simplest SEO wins with no new content required.

Want to make keyword planning even easier?

Download our Free Keyword Tracker—a simple, plug-and-play tool that helps you stay organized, track search volume and rankings, and actually use your keywords effectively.


No fancy tools required. Just clarity and traction.

Get the Free Tracker
Founder CJ of Ivingo Creative

Hey! I'm CJ.

Web designer turned conversion strategist—aka your go-to for websites that actually do something.

Before Ivingo Creative, I was running a tent & event rental business with my husband (yep, weddings, festivals, the whole nine). I learned how to get us to the top of Google without an agency—and realized I kinda loved the strategy side more than the setup.

Now? I help businesses and service pros build websites that work harder—optimized for conversions, SEO, and real results.

When I’m not fine-tuning CTAs or obsessing over UX, I’m recharging with my crew, a strong marg, and a break from my screen—because balance matters, too. 

Let’s make your website the hardest-working part of your business so you can relax, too.

Your Website Deserves Better

Stop leaving money on the table with a website that’s not pulling its weight.

Our Monthly Optimization Package is designed to fix that—improving SEO, increasing conversions, and driving growth.

Ready to get started?

Hire Us