Definition:
A backlink is a hyperlink on another website that points to your website. Think of it like a referral or vote of confidence — when someone links to your content, they’re signaling that it’s trustworthy, relevant, or worth referencing.
Why It Matters:
Backlinks are one of the most important ranking signals in SEO. Google sees them as endorsements. The more quality sites that link to you — especially within your industry — the more authority your site builds in the eyes of search engines.
Not all backlinks are created equal.
Links from reputable, relevant sources (think industry blogs, news sites, or educational domains) carry more weight than spammy directories or random comment sections.