Backlink

Definition:

A backlink is a hyperlink on another website that points to your website. Think of it like a referral or vote of confidence — when someone links to your content, they’re signaling that it’s trustworthy, relevant, or worth referencing.

Why It Matters:

Backlinks are one of the most important ranking signals in SEO. Google sees them as endorsements. The more quality sites that link to you — especially within your industry — the more authority your site builds in the eyes of search engines.

Not all backlinks are created equal.

Links from reputable, relevant sources (think industry blogs, news sites, or educational domains) carry more weight than spammy directories or random comment sections.

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Download our Free Keyword Tracker—a simple, plug-and-play tool that helps you stay organized, track search volume and rankings, and actually use your keywords effectively.


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Founder CJ of Ivingo Creative

Hey! I’m CJ.

Web designer turned conversion strategist—aka your go-to for websites that actually do something.

Before Ivingo Creative, I was running a tent & event rental business with my husband (yep, weddings, festivals, the whole nine). I learned how to get us to the top of Google without an agency—and realized I kinda loved the strategy side more than the setup.

Now? I help businesses and service pros build websites that work harder—optimized for conversions, SEO, and real results.

When I’m not fine-tuning CTAs or obsessing over UX, I’m recharging with my crew, a strong marg, and a break from my screen—because balance matters, too. 

Let’s make your website the hardest-working part of your business so you can relax, too.

Your Website Deserves Better

Stop leaving money on the table with a website that’s not pulling its weight.

Our Monthly Optimization Package is designed to fix that—improving SEO, increasing conversions, and driving growth.

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