Definition: The visible, clickable words in a hyperlink. Anchor text tells both readers and search engines what the linked page is about — making it one of the most important elements in SEO strategy. It’s the part of a link you actually see and click on. Instead of pasting a full URL like ivingocreative.com/monthy-website-optimization, you’d write:
👉 website optimization services
That linked phrase (“website optimization services”) = anchor text.
Why it matters for SEO:
- Google uses anchor text to understand context
- Descriptive links = stronger relevance signals
- Generic links (“click here” or “learn more”) miss the opportunity to boost visibility
Pro Tip from The Library: Use anchor text that reflects what’s on the other side of the click.
Link naturally, use keywords when it makes sense, and keep it human-friendly.
