When the weather turns crisp and pumpkin spice lattes return, we start thinking about cozy sweaters, autumn routines, and a little fall cleaning around the house. But your digital home — your website — deserves the same seasonal attention.
At Ivingo Creative, we see your site as more than just a set of pages; it’s your online front porch, welcoming visitors, guiding them inside, and helping them feel at home. This website maintenance checklist will walk you through quick, impactful updates to ensure your site is polished, functional, and ready for the busy months ahead.
Website Maintenance Checklist
1. Update Your Homepage Message
Your homepage sets the tone. Refresh your headline, seasonal offers, or hero images so they feel current. If you’re planning a fall promotion or gearing up for the holiday rush, let visitors know now.
Tip: Even changing one sentence in your hero area can boost engagement — make it specific to what’s happening in your business this season.
2. Check Your Contact Information
Incorrect details = missed opportunities. Review your phone number, email address, and contact forms. Test them to ensure they’re working correctly.
Tip: Send yourself a test message through your contact form every season.
3. Refresh Photography
Visuals date quickly. Swap out overly “summery” photos for ones that match your current brand vibe or season.
Tip: Even one updated image on your homepage can make the whole site feel new.
4. Review Navigation
If visitors can’t find what they need quickly, they’ll leave. Check your menu for clarity and make sure your most important pages are easy to access.
Tip: Limit your main navigation to 5–7 items for a cleaner user experience.
5. Test Site Speed
Slow sites lose visitors — and Google rankings. Use free tools like Google PageSpeed Insights to check your performance and follow the recommendations.
Tip: Large image files are the most common culprit; compress them before uploading.
6. Remove Outdated Content
Expired promotions, past events, or old blog posts can make your site feel neglected. Remove or update them to keep things fresh.
Tip: If a blog post still gets traffic, update it instead of deleting it.
7. Audit SEO Basics
Review your page titles, meta descriptions, and headings. Sprinkle in relevant keywords (like “fall specials” or “holiday prep”) where appropriate.
Tip: Make sure every page has one clear primary keyword focus.
8. Check Mobile Friendliness
Over 60% of website visits come from mobile devices. Test your site on multiple phones and tablets to ensure it looks and works perfectly.
Tip: Pay attention to buttons — make sure they’re easy to tap.
9. Update Your Footer
Your footer is often overlooked but gets a lot of use. Make sure the year, links, and legal information are current.
Tip: Add a simple opt-in form in the footer to capture more email subscribers.
10. Back Up Your Site
Before making big updates, create a full backup. If something breaks, you’ll be able to restore your site without stress.
Tip: Many hosting providers offer automated backups — check your settings.
Turn This Website Maintenance Checklist into Action
You’ve got the list, but sometimes it’s easier (and faster) to have an expert walk you through what really matters for your website. That’s where my 1-hour Website Strategy & Maintenance Consult comes in.
In just one hour, we’ll:
- Review your site together — page by page.
- Identify your biggest opportunities for quick wins.
- Give you a prioritized action plan so you know exactly what to tackle next.
Think of it as inviting me over to your “digital home” for a walk-through, pointing out what’s working, what needs a little TLC, and where you can make the biggest improvements before the busy season hits.
Book Your 1-Hour Consult Now → and head into fall with a fresh, high-performing website you’re proud to show off.
