If a visitor lands on your website and can’t instantly understand what you do and why it matters, they won’t stick around. Your value proposition should be clear, compelling, and customer-focused—so people immediately know they’re in the right place. In this post, we’ll break down how to craft a value proposition that grabs attention and turns visitors into customers.
Your website’s call to action (CTA) is the difference between a visitor leaving and a visitor becoming a customer. But too many businesses either bury their CTA, make it weak and generic, or overload their site with too many competing options. In this post, we’ll show you how to create a strong, action-oriented CTA that guides visitors to take the next step—without hesitation.
Landing pages are one of the most critical elements of a successful website. They’re designed to drive specific actions, whether it’s making a purchase, signing up for a newsletter, or downloading a free guide. But not all landing pages are created equal. In fact, poorly optimized pages are one of the top reasons why people don’t convert. If you’re ready to turn more visitors into customers,...
Social share images are the visuals that appear when links are shared on social media. They help your content stand out, increase clicks and engagement, and make your brand feel polished and professional — and this post walks through what they are and how to set them up.
Your website is supposed to be one of your best tools for growing your business. But if you’ve ever felt like your website just isn’t working the way it should, please know that you’re not alone! Many established businesses have websites that look fine on the surface but aren’t performing where it matters most: bringing in leads, building trust, and driving conversions. So how do you know if...
Why Website Breakpoints Matter Visitors will access your website across a variety of devices from their smartphone to their tablet to laptop and even their larger desktop monitors! To make sure there is a seamless browsing experience across all devices, responsive web design has become a critical aspect of website development. At the core of responsive design are breakpoints — these are...
As a business owner, your website should be your hardest-working employee, operating 24/7 to bring in leads, drive sales, and showcase your brand. But too often, websites become a source of frustration instead of a tool for growth. This is what I call the Website Pain Line—the point where your website stops working for you and starts working against you. There are three ways entrepreneurs...
The holiday shopping season is here, and with it comes a surge of online shoppers looking for the best deals—mostly on their mobile devices. In fact, over 70% of holiday sales happen on mobile, making mobile-friendliness a non-negotiable for your website. If your site isn’t optimized for mobile, you could lose customers before they even reach checkout. Let’s explore why mobile-friendliness...
Have you noticed how more people are using AI tools like ChatGPT to find quick answers and helpful information? Now that ChatGPT can search the web, there’s a new way your website can show up in search results. But how do you make sure it does? Let’s break down what it means to optimize for ChatGPT (don’t worry, we’ll keep it simple!) and how this shift in search can benefit your business. Why...
When it comes to building websites, WordPress is my go-to platform. But what some people might not understand is how much I design on WordPress with the powerful Divi theme and page builder by Elegant Themes. After over a decade of using Divi, I’ve come to appreciate its flexibility, ease of use, and the way it allows me to create visually stunning and highly functional websites without...