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Web Design

Why Your 5-Page Website Isn’t Built to Grow: Understanding Pages, Sitemaps, and Site Structure

Why Your 5-Page Website Isn’t Built to Grow: Understanding Pages, Sitemaps, and Site Structure

by | Dec 17, 2025 | ,

Your website is more than your homepage and a “work with me” button. It’s not a digital business card. It’s not a passive placeholder. It sure as hell isn’t enough to have five static pages and call it a strategy. But let’s back up. Because if you’ve ever thought, “My site is simple, but it works for now,” you’re not alone. Minimalist websites have been the norm for years. The problem? The way...

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WordPress Categories vs Tags: What They Are, Why They Matter for SEO, and When to Leave Them Alone

WordPress Categories vs Tags: What They Are, Why They Matter for SEO, and When to Leave Them Alone

by | Dec 15, 2025 |

Understanding the difference between WordPress categories and tags is a small step with a big impact on your site’s navigation, SEO, and content strategy. Categories act as the broad “chapters” that organize your blog’s main topics, while tags are the specific labels that connect related ideas across posts. Used with intention, they help both Google and your audience find the right content with ease — but when they’re misused, they can clutter your site and dilute SEO value. Learn when to use each, how to avoid common pitfalls, and why a clean taxonomy is essential for a high‑performing WordPress blog.

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Conversational Search: Why Your Website Strategy Needs to Evolve

Conversational Search: Why Your Website Strategy Needs to Evolve

by | Jul 6, 2025 |

Published: December 26th, 2025 | Last Modified: July 6th, 2025 Once upon a time, we Googled like robots: “best website design Maryland”. Now? We’re talking to our phones like friends: “Who can build me a website that actually brings in leads?” This shift isn’t a trend—it’s a sea change. And if your website isn’t keeping up, it’s probably falling behind. This shift toward conversational search is...

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What Makes a StoryBrand Website Work (And Why We Build This Way at Ivingo)

What Makes a StoryBrand Website Work (And Why We Build This Way at Ivingo)

by | Jul 6, 2025 | , ,

Your website should welcome visitors like a well-designed foyer: clear, inviting, and easy to navigate. But too many sites overwhelm instead of guide. That’s where StoryBrand website design makes all the difference. At Ivingo Creative, we use this proven framework to build websites that speak to your customer’s journey—positioning them as the hero, and your business as the trusted guide. In this post, I’ll walk you through how we use StoryBrand principles to design websites that feel like home and convert like crazy.

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More Email Signups = More Sales (Here’s How to Get Them)

More Email Signups = More Sales (Here’s How to Get Them)

by | May 7, 2025 |

Getting traffic to your website is great—but if you’re not turning visitors into subscribers, you’re leaving money on the table. In this post, we break down 3 simple strategies to grow your email list and turn those signups into paying clients. From irresistible lead magnets to smarter forms and automated follow-ups, here’s how to make your email list your most powerful sales tool.

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The Best Pages for SEO on a Website (Hint: It’s Not Your Homepage)

The Best Pages for SEO on a Website (Hint: It’s Not Your Homepage)

by | Apr 17, 2025 |

If you’ve been pouring your energy into optimizing your homepage for SEO—pause right there. While your homepage is important for brand presence, it’s rarely the page doing the heavy lifting in Google search results. If you want to attract more of the right visitors to your site, it’s time to rethink your SEO strategy. If your homepage is the only page you’ve been optimizing for SEO, you’re not...

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