AI search is reshaping how customers discover local businesses in Kent County MD. Here’s what established companies must understand to remain visible and competitive.
AI is Rewriting Local Search. Is Your Kent County Business Ready?
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Web Design
How to Design a Landing Page That Converts
A well-designed landing page is not just visually appealing, but it is also SEO-aligned, user-intent focused, and built to convert. Instead of trying to be *everything* for everyone (like a homepage) a landing page should have one clear goal and every element on the page should support that goal. If you’re looking to make sure your landing pages are both ranking in search and converting...
Why Your 5-Page Website Isn’t Built to Grow: Understanding Pages, Sitemaps, and Site Structure
Your website is more than your homepage and a “work with me” button. It’s not a digital business card. It’s not a passive placeholder. It sure as hell isn’t enough to have five static pages and call it a strategy. But let’s back up. Because if you’ve ever thought, “My site is simple, but it works for now,” you’re not alone. Minimalist websites have been the norm for years. The problem? The way...
WordPress Categories vs Tags: What They Are, Why They Matter for SEO, and When to Leave Them Alone
Understanding the difference between WordPress categories and tags is a small step with a big impact on your site’s navigation, SEO, and content strategy. Categories act as the broad “chapters” that organize your blog’s main topics, while tags are the specific labels that connect related ideas across posts. Used with intention, they help both Google and your audience find the right content…
Website Maintenance Checklist: Your Fall Cleaning Guide for a Fresh, High-Performing Site
Don’t head into the holiday rush with a neglected website. Use this quick website maintenance checklist to boost your site speed, update your content, and make a great first impression this fall!
Conversational Search: Why Your Website Strategy Needs to Evolve
Published: December 26th, 2025 | Last Modified: July 6th, 2025 Once upon a time, we Googled like robots: “best website design Maryland”. Now? We’re talking to our phones like friends: “Who can build me a website that actually brings in leads?” This shift isn’t a trend—it’s a sea change. And if your website isn’t keeping up, it’s probably falling behind. This shift toward conversational search is...
What Makes a StoryBrand Website Work (And Why We Build This Way at Ivingo)
Your website should welcome visitors like a well-designed foyer: clear, inviting, and easy to navigate. But too many sites overwhelm instead of guide. That’s where StoryBrand website design makes all the difference. At Ivingo Creative, we use this proven framework to build websites that speak to your customer’s journey—positioning them as the hero, and your business as the trusted guide. In …
Before You Jump: What to Know About SEO When Moving from WordPress to Shopify
Thinking about moving your site from WordPress to Shopify? Before you make the leap, learn how to protect your SEO—so you don’t lose rankings, traffic, or years of hard work. This guide walks you through everything from redirects to metadata, with practical tips for a smooth, search-friendly migration.
More Email Signups = More Sales (Here’s How to Get Them)
Getting traffic to your website is great—but if you’re not turning visitors into subscribers, you’re leaving money on the table. In this post, we break down 3 simple strategies to grow your email list and turn those signups into paying clients. From irresistible lead magnets to smarter forms and automated follow-ups, here’s how to make your email list your most powerful sales tool.
How to Find the Right Keywords for SEO (Even If You’re Not an Expert)
If you’ve ever asked, “How do I choose keywords for SEO?”—this is the guide for you. Learn how to find the search terms your ideal clients are actually using (without tech overwhelm), and how to turn those keywords into content that gets found and converts.