Meta tags might be small, but they have a big impact. If you’ve ever wondered where to find and edit your meta title or description, this guide walks you through exactly where to look — whether you’re using Squarespace, Showit, WordPress, Webflow, or Shopify. Learn how to improve your click-through rates and make your site more search-friendly in just a few clicks.
SEO can feel like a full-time job—especially when you’re also running a business. If you’re tired of Googling for answers, second-guessing your strategy, or losing momentum week after week, it’s time for something different. In this post, you’ll learn why joining an SEO community membership gives you more than just tactics—it gives you support, clarity, and the consistency you need to actually grow. Perfect for small business owners who want smarter visibility without going it alone.
A well-designed landing page is not just visually appealing, but it is also SEO-aligned, user-intent focused, and built to convert. Instead of trying to be *everything* for everyone (like a homepage) a landing page should have one clear goal and every element on the page should support that goal. If you’re looking to make sure your landing pages are both ranking in search and converting...
Just launched your website and wondering if you’re already behind on SEO?
Take a breath. You don’t need 100 blog posts or a PhD in keywords to get started. You just need structure, clarity, and a little strategy that actually fits the stage you’re in.
In this post, I’ll walk you through exactly where to focus your energy when your site is brand new — no overwhelm, no fluff. Just the foundational moves that help Google understand who you are, what you do, and why you’re worth showing up for.
If you're working on your SEO in 2026, your sitemap is one of the easiest places to start. This guide will show you exactly how to find your sitemap, what it does, and how to submit it to Google Search Console — so your website can start showing up in search faster. What Is a Sitemap (and Why Does It Matter for SEO)? A sitemap is a special file that lists all the pages on your website you want...
If you’re wondering how to make your blog visible in AI-powered search, you’re not alone. This post breaks down the blog format that helps ChatGPT and similar tools understand, surface, and share your content — step by step.
If your blog feels random or scattered, you’re not doing anything wrong — you probably just need a better structure. Content clusters help you group related posts together, build topic authority, and make your website easier to navigate (for both humans and search engines). This post breaks down what they are, how they work, and how to build your first one without starting from scratch.
At Ivingo Creative, we believe website strategy should feel like home: structured, familiar, and thoughtfully designed. And when it comes to building a website that actually works, SEO is the blueprint, the address, and the front porch light all in one. But SEO can feel like an overwhelming buzzword soup: keywords! backlinks! crawlability! It’s a lot. So let’s break it down in terms anyone can...
Your website is more than your homepage and a “work with me” button. It’s not a digital business card. It’s not a passive placeholder. It sure as hell isn’t enough to have five static pages and call it a strategy. But let’s back up. Because if you’ve ever thought, “My site is simple, but it works for now,” you’re not alone. Minimalist websites have been the norm for years. The problem? The way...
Unlike well-kept old houses... not all content ages gracefully. Some blog posts will become outdated, irrelevant, or just plain boring over time. But instead of deleting them, there’s a smarter, more strategic option: update them. If you've got posts that are sitting on page 2 or 3 of Google, they're closer than you think. A few simple tweaks can turn those “meh” pages into high-performing...