Build a Brand

Up close, a person is holding a credit card while having their laptop out

Swipe Right on Convenience: The Case for Credit Cards in Small Business

Convenience is currency. Accepting credit cards isn’t just about getting paid faster—it’s about building trust, boosting conversions, and modernizing your customer experience. But here’s the key: don’t pass the fee onto your client. Instead, understand the math, price with intention, and bake the cost into your foundation—just like you would with rent or software.

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Social Share Image: HOw StoryBrand Website Design Clears the Path from Click to Client / From the Library at Ivingo Creative

What Makes a StoryBrand Website Work (And Why We Build This Way at Ivingo)

Your website should welcome visitors like a well-designed foyer: clear, inviting, and easy to navigate. But too many sites overwhelm instead of guide. That’s where StoryBrand website design makes all the difference. At Ivingo Creative, we use this proven framework to build websites that speak to your customer’s journey—positioning them as the hero, and your business as the trusted guide. In …

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Keyboard, glasses, and mouse faded into a gradient of blue, purple and pink (ivingo brand colors)

Why Gratitude is the Secret to a Stronger Brand Connection

As the holiday season sweeps in, there’s no better time to reflect on what makes a business truly thrive. While strategy, innovation, and hustle are key ingredients, there’s another quiet force that often gets overlooked: gratitude. Gratitude isn’t just about saying “thanks”—it’s about showing your customers that they’re not just transactions or metrics. It’s about making them feel like the...

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Screenshot of Ivingo Creative's second homepage section, the value proposition. It has basic black text on a white background.

The Importance of a Value Proposition Section

The second section on our homepage is what we like to call the Value Proposition Section-- basically, it holds your value proposition statement for your business. A value proposition statement is a clear, concise description of the unique value that a product, service, or brand offers to its customers. It explains why a customer should choose your product or service instead of a competitors by...

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