Today was a big day for Ivingo Creative! As we continue to build out our new design agency, I’m excited to share the behind-the-scenes work we did in creating the services pages that will define what we offer. For those of you following along on Threads, you’ve seen this unfold in real time—here’s a deeper look into today’s progress!
Defining Our Core Services
To help businesses grow online, Ivingo Creative focuses on three key service areas:
- Web Design – Our bread and butter! We specialize in creating custom, content-first websites that don’t just look amazing but are also designed to convert visitors into customers. We prioritize strategy, user experience (UX), and scalability so our clients’ sites can grow with their business.
- SEO Strategy & Implementation – We know that a beautiful website needs to be found by the right audience. That’s why we offer tailored SEO services that help businesses climb the search rankings. Today, we finalized a one-time SEO audit and an ongoing monthly optimization plan to keep our clients visible.
- Marketing Partnership Plan – For businesses needing ongoing support, our marketing retainers offer everything from monthly strategy sessions to content creation and social media management. This package is designed to provide clients with a full-scale marketing solution that evolves with their business needs.
Crafting the Messaging
The most important part of today’s work was crafting the messaging for each service. We really wanted to make sure the copy for each offering reflected not just what we do, but how we do it differently. We emphasized the content-first approach in our web design services, showing that we don’t just focus on visuals but also on strategy and storytelling.
For the SEO Strategy & Implementation page, we made sure to highlight how the initial audit lays the groundwork for a long-term SEO strategy, with ongoing optimization that keeps clients competitive. And for the Marketing Partnership Plan, we emphasized how it’s a flexible, month-to-month service that adapts to each client’s changing needs, blending strategy, web design, and marketing into one package.
Why Each Service Needs Its Own Landing Page
As we built out these pages today, it reminded me how important it is for any business to create individual landing pages for each service they offer. Here’s why:
- Targeted SEO Benefits – Each service page can be optimized for specific keywords, making it easier for potential clients to find exactly what they’re looking for. It’s much more effective for search engines to rank individual pages that focus on a particular service rather than a general overview page.
- Clear, Focused Messaging – A dedicated landing page allows you to clearly explain the benefits and value of each service without distractions. When someone lands on that page, they’re there for that specific service, so the content can be laser-focused on addressing their needs and pain points.
- Enhanced User Experience – Landing pages that dive deep into each service help potential clients quickly understand what’s in it for them. By breaking down your services individually, you allow your audience to explore in detail and find the exact solution they need.
- Better Conversion Opportunities – With individual service pages, you can include targeted calls to action (CTAs) that speak directly to the visitor’s interests. Whether it’s booking a consultation or signing up for a service, these CTAs are more likely to convert when they’re tied directly to the specific service.
Pro Tip: Don’t Overwhelm Visitors
Make sure each landing page has clear, concise information with easy navigation. Avoid overwhelming visitors with too much detail—focus on what matters most, and direct them to contact you for further information or to schedule a consultation.
Sharing Progress in Real Time
One of the coolest parts of this project has been sharing our progress live on Threads! It’s been great to have so many of you involved in the process, offering feedback and asking questions about how we’re building Ivingo Creative from the ground up. Today’s milestone was a big one, as the services pages are central to showing potential clients what we can do for them.
If you’ve been following the journey, thank you for your support and engagement! Building an agency live on social media has been a unique experience, and I’m excited to keep sharing each step with you.
What’s Next?
Next, we’ll be diving into designing the visuals for each service page and making sure the overall site experience matches our content strategy. It’s all about balance—making sure everything is visually appealing but also functional, intuitive, and built to convert.
Stay tuned for more updates as we continue to build out the Ivingo Creative website. And if you have any questions or want to know more about the process, you can find us on Threads with our Founder @courtneyjeanne—I’d love to chat!
