Every Website Strategy Has a Story.
The Library is where we archive the wisdom. Get the latest in web design, SEO, and seasonal marketing–all rooted in structure, warmth, and results.




People Buy from People: The Timeless Truth in B2B
At Ivingo Creative, we believe that no matter how advanced technology becomes or how complex industries grow, one thing remains unchanged: people buy from people. This principle doesn't just apply to consumer-facing businesses; it’s equally, if not more, critical in...

Why Ivingo Creative? The Story Behind the Name—and the Structure
I named my business after my house. Not just a house—Ivingo, a 150+ year-old Victorian farmhouse on Maryland’s Eastern Shore. She’s quiet, creaky, and grounded. She’s held generations. She’s been rebuilt, repaired, and reimagined. And in her stillness, she taught me...

Why Gratitude is the Secret to a Stronger Brand Connection
As the holiday season sweeps in, there’s no better time to reflect on what makes a business truly thrive. While strategy, innovation, and hustle are key ingredients, there’s another quiet force that often gets overlooked: gratitude. Gratitude isn’t just about saying...

Why Mobile-Friendliness is a Must for Holiday Shopping Success
The holiday shopping season is here, and with it comes a surge of online shoppers looking for the best deals—mostly on their mobile devices. In fact, over 70% of holiday sales happen on mobile, making mobile-friendliness a non-negotiable for your website. If your site...

Optimizing for Chat GPT Search: A New Era in SEO
Have you noticed how more people are using AI tools like ChatGPT to find quick answers and helpful information? Now that ChatGPT can search the web, there’s a new way your website can show up in search results. But how do you make sure it does? Let’s break down what...