Where smart website strategy gets cozy.
The Library is Ivingo Creative’s growing archive of insights, how-tos, and thought starters for business owners who are building beautiful, high-converting brands from the foundation up.
Think of it like your favorite reading nook stocked with practical marketing wisdom, website tips, and real talk from inside the agency. This isn’t content for content’s sake. It’s where strategy comes home.
Where smart website strategy gets cozy.
The Library is Ivingo Creative’s growing archive of insights, how-tos, and thought starters for business owners who are building beautiful, high-converting brands from the foundation up.
Think of it like your favorite reading nook stocked with practical marketing wisdom, website tips, and real talk from inside the agency. This isn’t content for content’s sake. It’s where strategy comes home.
WordPress Categories vs Tags: What They Are, Why They Matter for SEO, and When to Leave Them Alone
Understanding the difference between WordPress categories and tags is a small step with a big impact on your site’s navigation, SEO, and content strategy. Categories act as the broad “chapters” that organize your blog’s main topics, while tags are the specific labels that connect related ideas across posts. Used with intention, they help both Google and your audience find the right content with ease — but when they’re misused, they can clutter your site and dilute SEO value. Learn when to use each, how to avoid common pitfalls, and why a clean taxonomy is essential for a high‑performing WordPress blog.
Fresh Off The Shelf
Keep the momentum going—here’s what’s new, noteworthy, and worth a scroll.
How Poor Page Design is Killing Your Conversions
Is your web page packed with too much text, competing images, or distracting buttons? If so, you’re making it harder—not easier—for visitors to convert. A cluttered design overwhelms users, causing them to leave instead of taking action. The good news? A few simple tweaks can make all the difference. In this post, we’ll break down the most common design distractions that hurt conversions and how to fix them—fast.
5 Trust-Building Elements Your Website Needs to Convert
Why Trust is the Key to Conversions Have you ever visited a website and felt hesitant to engage—whether it was signing up for an email list, booking a call, or making a purchase? If something feels off, our natural instinct is to leave. This hesitation is a...
How to Simplify Your Service Offerings to Convert More Leads
When potential clients visit your website, are they confidently choosing a service—or leaving because they’re overwhelmed? Decision fatigue is real, and too many service options can actually hurt your conversions. Instead of making a choice, visitors freeze, hesitate, and ultimately bounce.
How to Write a Clear Value Proposition That Converts
If a visitor lands on your website and can’t instantly understand what you do and why it matters, they won’t stick around. Your value proposition should be clear, compelling, and customer-focused—so people immediately know they’re in the right place. In this post, we’ll break down how to craft a value proposition that grabs attention and turns visitors into customers.
How to Use CTAs That Actually Convert (Without Confusing Your Customers)
Your website’s call to action (CTA) is the difference between a visitor leaving and a visitor becoming a customer. But too many businesses either bury their CTA, make it weak and generic, or overload their site with too many competing options. In this post, we’ll show you how to create a strong, action-oriented CTA that guides visitors to take the next step—without hesitation.
Need to tune up your website? Start here.
These free resources are designed to help service providers make smarter, more strategic decisions about their websites— without the overwhelm.
Whether you’re just starting out or fine-tuning something live, these tools give you clarity, fast.
Fix Your Website in 5 Days
A free email mini course to stop losing clients and start converting.
Learn the 5 biggest website mistakes that cost you leads — and how to fix them in under 15 minutes a day.
The Entryway Audit
Get an instant website score powered by a custom-trained GPT.
Drop in your URL and get a conversion-focused score in seconds. Real feedback to help your webpage work harder.