Every Website Strategy Has a Story.
The Library is where we archive the wisdom. Get the latest in web design, SEO, and seasonal marketing–all rooted in structure, warmth, and results.
How to Use StoryBrand Marketing for a High-Converting Website
Most websites fail because they confuse visitors instead of guiding them toward action. The StoryBrand framework simplifies your messaging so customers instantly understand what you do and why it matters. In this guide, we’ll break down how to apply StoryBrand principles to your website design—so you can create a site that actually converts.
How to Create High-Converting Landing Pages
Landing pages are one of the most critical elements of a successful website. They’re designed to drive specific actions, whether it’s making a purchase, signing up for a newsletter, or downloading a free guide. But not all landing pages are created equal. In fact,...
How to Define Your Landing Page’s Goal
A high-converting landing page begins with a laser-focused objective. Unlike a homepage, which may serve as an introduction to your brand, a landing page should focus on one specific action. Too often, businesses try to accomplish too many things on a single page,...
What is a Social Share Image? Why You Need Them For Your Website
What Is a Social Share Image? If you've ever shared a link on social media and noticed a blank or random image in the preview, you're not alone. This common issue happens when a website doesn't have a social share image set up. So, what is a social share image? It’s...
Why Your Website Isn’t Generating Leads and How to Fix It
Your website is supposed to be one of your best tools for growing your business. But if you’ve ever felt like your website just isn’t working the way it should, please know that you’re not alone! Many established businesses have websites that look fine on the surface...