Where smart website strategy gets cozy.
The Library is Ivingo Creative’s growing archive of insights, how-tos, and thought starters for business owners who are building beautiful, high-converting brands from the foundation up.
Think of it like your favorite reading nook stocked with practical marketing wisdom, website tips, and real talk from inside the agency. This isn’t content for content’s sake. It’s where strategy comes home.
Where smart website strategy gets cozy.
The Library is Ivingo Creative’s growing archive of insights, how-tos, and thought starters for business owners who are building beautiful, high-converting brands from the foundation up.
Think of it like your favorite reading nook stocked with practical marketing wisdom, website tips, and real talk from inside the agency. This isn’t content for content’s sake. It’s where strategy comes home.
How Does My Blog Get Found by AI Tools Like ChatGPT and Perplexity? Here’s the Structure That Works
If you’re wondering how to make your blog visible in AI-powered search, you’re not alone. This post breaks down the blog format that helps ChatGPT and similar tools understand, surface, and share your content — step by step.
Fresh Off The Shelf
Keep the momentum going—here’s what’s new, noteworthy, and worth a scroll.
How to Update Old Blog Posts for SEO (Without Starting From Scratch)
Unlike well-kept old houses... not all content ages gracefully. Some blog posts will become outdated, irrelevant, or just plain boring over time. But instead of deleting them, there’s a smarter, more strategic option: update them. If you've got posts that are sitting...
Website Maintenance Checklist: Your Fall Cleaning Guide for a Fresh, High-Performing Site
Don’t head into the holiday rush with a neglected website. Use this quick website maintenance checklist to boost your site speed, update your content, and make a great first impression this fall!
Conversational Search: Why Your Website Strategy Needs to Evolve
Published: December 26th, 2025 | Last Modified: July 6th, 2025 Once upon a time, we Googled like robots: “best website design Maryland”. Now? We’re talking to our phones like friends: “Who can build me a website that actually brings in leads?” This shift isn’t a...
What Makes a StoryBrand Website Work (And Why We Build This Way at Ivingo)
Your website should welcome visitors like a well-designed foyer: clear, inviting, and easy to navigate. But too many sites overwhelm instead of guide. That’s where StoryBrand website design makes all the difference. At Ivingo Creative, we use this proven framework to build websites that speak to your customer’s journey—positioning them as the hero, and your business as the trusted guide. In this post, I’ll walk you through how we use StoryBrand principles to design websites that feel like home and convert like crazy.
From Blog Post to Booking: 5 Ways to Turn Traffic Into Leads
Your blog is bringing in traffic—but is it bringing in leads? If your posts are getting views but not turning into inquiries, it’s time to rethink your strategy. In this post, we’ll show you five simple, strategic ways to turn your blog into a quiet powerhouse of conversions—complete with examples for interior designers, contractors, and lawn care pros. Because helpful content is great… but booked clients are better.
Need to tune up your website? Start here.
These free resources are designed to help service providers make smarter, more strategic decisions about their websites— without the overwhelm.
Whether you’re just starting out or fine-tuning something live, these tools give you clarity, fast.
Fix Your Website in 5 Days
A free email mini course to stop losing clients and start converting.
Learn the 5 biggest website mistakes that cost you leads — and how to fix them in under 15 minutes a day.
The Entryway Audit
Get an instant website score powered by a custom-trained GPT.
Drop in your URL and get a conversion-focused score in seconds. Real feedback to help your webpage work harder.