Where smart website strategy gets cozy.
The Library is Ivingo Creative’s growing archive of insights, how-tos, and thought starters for business owners who are building beautiful, high-converting brands from the foundation up.
Think of it like your favorite reading nook stocked with practical marketing wisdom, website tips, and real talk from inside the agency. This isn’t content for content’s sake. It’s where strategy comes home.
How to Update Old Blog Posts for SEO (Without Starting From Scratch)
Unlike well-kept old houses... not all content ages gracefully. Some blog posts will become outdated, irrelevant, or just plain boring over time. But instead of deleting them, there’s a smarter, more strategic option: update them. If you've got posts that are sitting...
Fresh Off The Shelf
Keep the momentum going—here’s what’s new, noteworthy, and worth a scroll.
Google Just Raised the Bar. Is Your Website Still Findable?
Google just changed how websites are ranked — again. In this post, we unpack the 2025 algorithm updates, including the shift toward helpful content and AI-generated search results. Learn what’s changed, what it means for your site, and how to make your website a place worth finding (and staying).
How to Prepare for the Summer Slump: Your Pre-Summer Marketing Prep List
Summer can slow down your business — but only if you let it. In this post, CJ shares how shifting schedules (hello, childcare shuffle) inspired a smarter seasonal strategy. From website tune-ups to SEO tweaks, discover what to prioritize in the next 30 days to avoid the summer slump and keep your momentum strong all season long.
What Google Search Console Impressions Are Telling You (And How to Turn Them Into Clicks)
Your pages are showing up in search—but no one’s clicking. If you’re seeing impressions in Google Search Console but not getting traffic, you’re not alone. Here’s how to fix low CTR with smart, simple tweaks that make your content irresistible.
More Email Signups = More Sales (Here’s How to Get Them)
Getting traffic to your website is great—but if you’re not turning visitors into subscribers, you’re leaving money on the table. In this post, we break down 3 simple strategies to grow your email list and turn those signups into paying clients. From irresistible lead magnets to smarter forms and automated follow-ups, here’s how to make your email list your most powerful sales tool.
How to Find the Right Keywords for SEO (Even If You’re Not an Expert)
If you’ve ever asked, “How do I choose keywords for SEO?”—this is the guide for you. Learn how to find the search terms your ideal clients are actually using (without tech overwhelm), and how to turn those keywords into content that gets found and converts.