Every Website Strategy Has a Story.
The Library is where we archive the wisdom. Get the latest in web design, SEO, and seasonal marketing–all rooted in structure, warmth, and results.
Track What Matters: Why UTM Links Are a Game-Changer for Small Business Marketing
If you’re pouring energy into email newsletters, Instagram links, or digital collaborations—but still guessing what’s driving results—it’s time to move in with UTM tracking. These simple tools help you track exactly where your traffic is coming from so you can stop...
Before You Jump: What to Know About SEO When Moving from WordPress to Shopify
Thinking about moving your site from WordPress to Shopify? Before you make the leap, learn how to protect your SEO—so you don’t lose rankings, traffic, or years of hard work. This guide walks you through everything from redirects to metadata, with practical tips for a smooth, search-friendly migration.
Google Just Raised the Bar. Is Your Website Still Findable?
Google just changed how websites are ranked — again. In this post, we unpack the 2025 algorithm updates, including the shift toward helpful content and AI-generated search results. Learn what’s changed, what it means for your site, and how to make your website a place worth finding (and staying).
How to Prepare for the Summer Slump: Your Pre-Summer Marketing Prep List
Summer can slow down your business — but only if you let it. In this post, CJ shares how shifting schedules (hello, childcare shuffle) inspired a smarter seasonal strategy. From website tune-ups to SEO tweaks, discover what to prioritize in the next 30 days to avoid the summer slump and keep your momentum strong all season long.
What Google Search Console Impressions Are Telling You (And How to Turn Them Into Clicks)
Your pages are showing up in search—but no one’s clicking. If you’re seeing impressions in Google Search Console but not getting traffic, you’re not alone. Here’s how to fix low CTR with smart, simple tweaks that make your content irresistible.