CJ Price

CJ, Founder of Ivingo Creative, a Maryland Web Design Agency

Why Your 5-Page Website Isn’t Built to Grow: Understanding Pages, Sitemaps, and Site Structure

by | Dec 17, 2025 | ,

Your website is more than your homepage and a “work with me” button. It’s not a digital business card. It’s not a passive placeholder. It sure as hell isn’t enough to have five static pages and call it a strategy. But let’s back up. Because if you’ve ever thought, “My site is simple, but it works for now,” you’re not alone. Minimalist websites have been the norm for years. The problem? The way...

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WordPress Categories vs Tags: What They Are, Why They Matter for SEO, and When to Leave Them Alone

by | Dec 15, 2025 |

Understanding the difference between WordPress categories and tags is a small step with a big impact on your site’s navigation, SEO, and content strategy. Categories act as the broad “chapters” that organize your blog’s main topics, while tags are the specific labels that connect related ideas across posts. Used with intention, they help both Google and your audience find the right content…

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Swipe Right on Convenience: The Case for Credit Cards in Small Business

by | Nov 6, 2025 | ,

Convenience is currency. Accepting credit cards isn’t just about getting paid faster—it’s about building trust, boosting conversions, and modernizing your customer experience. But here’s the key: don’t pass the fee onto your client. Instead, understand the math, price with intention, and bake the cost into your foundation—just like you would with rent or software.

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Do You Need SEO If You Have Good Copy? (Yes, here’s why)

by | Oct 15, 2025 |

You wrote the copy.Maybe you hired a writer.You even used the right keywords. So why are you still buried on page three? It’s a question I hear all the time: “Do I really need SEO if my copy is good?” The short answer? Yes. You absolutely do. Why This Misconception Happens There’s a popular idea floating around —especially in creative business spaces— that says: "You don’t need an SEO...

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Mobile Conversion Optimization: How to Turn Taps into Sales

by | Sep 28, 2025 |

Most of Your Visitors Are on Mobile. Are You Ready for Them? Most of your website visitors are on mobile. In fact, across industries, mobile traffic makes up over 60% of visits. But here’s the problem: most websites are still designed as if people are sitting comfortably at a desktop, with time, space, and patience. On a phone, things are different. The screen is smaller. Attention spans are...

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How to Update Old Blog Posts for SEO (Without Starting From Scratch)

by | Aug 20, 2025 |

Unlike well-kept old houses... not all content ages gracefully. Some blog posts will become outdated, irrelevant, or just plain boring over time. But instead of deleting them, there’s a smarter, more strategic option: update them. If you've got posts that are sitting on page 2 or 3 of Google, they're closer than you think. A few simple tweaks can turn those “meh” pages into high-performing...

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Conversational Search: Why Your Website Strategy Needs to Evolve

by | Jul 6, 2025 |

Published: December 26th, 2025 | Last Modified: July 6th, 2025 Once upon a time, we Googled like robots: “best website design Maryland”. Now? We’re talking to our phones like friends: “Who can build me a website that actually brings in leads?” This shift isn’t a trend—it’s a sea change. And if your website isn’t keeping up, it’s probably falling behind. This shift toward conversational search is...

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What Makes a StoryBrand Website Work (And Why We Build This Way at Ivingo)

by | Jul 6, 2025 | , ,

Your website should welcome visitors like a well-designed foyer: clear, inviting, and easy to navigate. But too many sites overwhelm instead of guide. That’s where StoryBrand website design makes all the difference. At Ivingo Creative, we use this proven framework to build websites that speak to your customer’s journey—positioning them as the hero, and your business as the trusted guide. In …

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From Blog Post to Booking: 5 Ways to Turn Traffic Into Leads

by | Jun 25, 2025 | ,

Your blog is bringing in traffic—but is it bringing in leads? If your posts are getting views but not turning into inquiries, it’s time to rethink your strategy. In this post, we’ll show you five simple, strategic ways to turn your blog into a quiet powerhouse of conversions—complete with examples for interior designers, contractors, and lawn care pros. Because helpful content is great… …

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