Definition:
Topic authority is how search engines evaluate your credibility on a specific subject.
It’s built by creating a collection of related, high-quality content that shows you understand the topic deeply — not just one surface-level blog post.
Think of it like becoming the “go-to” in your niche. The more you consistently cover a subject (and structure it well), the more trust you build with search engines.
Why It Matters:
Search engines don’t just rank individual pages; they look at your site as a whole. When you organize your content around core topics (using content clusters), you show Google that you know what you’re talking about.
That means:
- Higher chances of ranking for competitive keywords
- More visibility in AI-generated answers
- A stronger foundation for long-term SEO growth
Topic authority is how your content earns its seat at the table — not just once, but over and over again!
