Last Modified: December 29th, 2025
If you’ve ever asked, “How does my blog get found by AI?” — you are one of many! As tools like ChatGPT, Perplexity, and voice assistants become central to how people search, the rules of SEO are shifting. And your content needs to shift with it.
The TL;DR?
Structure = visibility. Both for AI tools and for traditional search engines like Google!
How AI Tools Actually Access Your Content
Let’s clear up a common myth:
When people say “AI is finding my blog,” they’re often talking about very different tools — and each one has its own way of accessing and interpreting content.
Here’s the nuance that matters:
ChatGPT (Free version – GPT-3.5)
- Doesn’t crawl the internet at all
- Answers based on a fixed training set (last updated ~2021)
- If your content isn’t in that dataset, it’s invisible to this model
ChatGPT Plus (GPT-4 with Browsing / Custom GPTs)
- Uses Bing’s search index to access live web content in real time
- Can find and summarize your blog if it’s public, structured, and ranking in Bing
- You don’t “submit” your site — it gets discovered like any other search engine
Google Gemini + AI Overviews
- Powered by Google’s own live index
- Prioritizes content based on traditional SEO factors: E-E-A-T, schema, mobile-friendliness, and clarity
- If your blog ranks well in Google Search, it’s eligible to be surfaced in AI Overviews or Gemini-powered summaries
Perplexity AI
- Searches the live web across multiple sources (Bing, Google, its own crawlers)
- Returns cited answers with links to sources
- Prioritizes concise, well-structured, factual content that answers questions directly
What This Means for You:
Your blog doesn’t get “found by AI” through magic.
It gets found when it’s:
- Publicly accessible (no login or paywall)
- Indexed by Google and Bing
- Well-structured and scannable (so AI can summarize it easily)
- Credible and consistent (to meet E-E-A-T standards)
If your content checks those boxes, it has a strong chance of being surfaced—whether someone’s using Google Gemini, ChatGPT with browsing, or Perplexity.in ChatGPT’s sources, if it’s optimized well and findable by search engines, it has a far better chance of being surfaced or linked.
Google Still Matters: Enter E-E-A-T
While AI tools are changing how people search, Google is still a gatekeeper—and its ranking signals haven’t gone away. In fact, they’ve become more important.
Google’s E-E-A-T framework (Experience, Expertise, Authoritativeness, Trustworthiness) helps determine whether your content is worth ranking—and many AI tools follow the lead of what Google prioritizes.
If you want your blog to be visible in any modern search environment, you need to:
- Write from first-hand experience (don’t just regurgitate info)
- Include an author byline with credentials
- Link to case studies, testimonials, or real results
- Keep your content fresh and up to date
- Avoid shallow or generic AI-written fluff
The Blog Structure That Helps You Get Found in AI Search
Here’s the format I recommend (and use myself) to help your blog show up in more places—from AI tools to search engines to your next ideal client.
1. Start with a Clear H1 Title
Use natural, question-based language that aligns with how your audience would actually ask the question.
Bad: AI SEO Tips
Better: How Does My Blog Get Found by AI?
2. Open With a Short, Intent-Driven Intro
Your first paragraph should clearly state what this post is about and why it matters. Don’t bury the lead.
3. Use H2s That Mirror Search Questions
AI tools often pull content based on subheadings. Turn your headers into likely search phrases.
Examples:
- What Kind of Content Do AI Tools Use?
- How Can I Optimize My Blog for ChatGPT?
- What Blog Structure Works Best in AI Search?
4. Keep Paragraphs Short
2–4 sentences max. Dense content gets skipped—by both humans and machines.
5. Use Bulleted and Numbered Lists
This helps AI tools extract summaries, steps, or recommendations more easily, just like I’m doing here!
6. Include an FAQ Section
Answer specific, real-world questions using the exact phrasing your audience uses. Bonus: this helps with Google’s FAQ schema too.
7. Add Internal Links (Strategically)
Link to other blog posts, glossary entries (like The Study), and service pages using descriptive anchor text. This strengthens your site structure and helps both bots and readers find more.
8. End With a Clear Call to Action
AI tools might deliver someone to your blog, but your job is to guide them forward. Invite them to book, read more, or take the next step.
Bonus Tip: Add Schema Markup
If your platform allows it, use structured data like FAQ or Article schema. This helps both AI and traditional search engines better understand your content’s format—and sometimes even surface it directly in AI answers.
The Future Isn’t Coming, It’s Already Here
AI-assisted search isn’t hypothetical anymore. It’s here.
And if your blog isn’t clearly written, well-structured, and rooted in real experience, you’re likely being skipped over.
This isn’t about tricking the algorithm.
It’s about writing and formatting content that’s genuinely helpful—so helpful, search tools can’t ignore it.
Ready to Show Up in AI Search and Human Search in 2026?
In 2026, I’m opening The Drawing Room — a done-with-you SEO membership for creative businesses who want to stop winging it and start showing up.
Inside, we’ll cover how to:
- Structure your content for AI and Google
- Build E-E-A-T into your site and blog
- Write posts that rank and resonate
- Understand the data without getting overwhelmed
It’s a space for people who want to learn SEO in a way that actually sticks — and who want to nerd out with people who get it.
Want in? Join the waitlist for The Drawing Room.
FAQ: Getting Found by AI Tools
ot in real time. Most AI tools use trained datasets or reference content via APIs (like Bing). That’s why strong SEO and structure still matter—so your content can be surfaced.
Yes. Google has integrated AI into its algorithms and SERP experiences, including AI Overviews. But traditional SEO signals—like E-E-A-T and site structure—still matter.
Experience, Expertise, Authoritativeness, and Trustworthiness. These are the quality signals Google uses to determine if content is worth ranking.
Yes. Schema markup (especially FAQ and Article schema) helps search engines and AI tools better interpret your content—and may increase visibility.
