The Website Reset · 4 weeks · $3,500
Getting found has changed. Your website hasn't.
A four-week structural overhaul for established websites that have stopped keeping up. We rebuild how your site is organized so people and search engines can both find what you actually do. No demolition required.
4 weeks start to finish · $3,500 flat · 90-day follow-up report
No rebuild · No new platform · No starting over
Sound familiar?
Most established businesses don't need a new website. They need this one to work.
You publish, you post, you've done the things. The numbers stopped moving anyway. Usually that isn't a content problem. It's that search engines can't tell what your site is really about, so none of your pages get full credit for the work behind them.
Your traffic flattened out.
You can't figure out why, and posting more hasn't changed it.
Your best content is buried.
Posts that ranked once and faded. Service pages that never got traction. Work you're proud of, sitting where no one runs into it.
You're not sure you show up in AI answers.
You've typed your own question into ChatGPT and found someone else's business in the answer.
Your site isn't broken. It's just working with old instructions.
What's actually changed
Google is one door now. AI tools are others.
Ranking on Google used to mean keywords, metadata and enough content to be taken seriously. Most established sites were built for exactly that, and it worked. Nothing about that was wrong! It was just earlier.
Now ChatGPT and Perplexity read your site too, and they read it differently than a person does. They follow how your pages connect, what your structure says you're an authority on, and whether your content is clear enough to be understood and cited. A site that isn't organized for that gets read as less than it is.
That's the gap the Reset closes. Not by rebuilding your site, but by fixing how it's put together underneath.
CJ, Founder of Ivingo Creative
What's included · $3,500
The work that moves the most, with the least disruption.
01
Your most important pages.
We identify the pages that matter most to your business, usually your homepage, key service pages and high-value landing pages, and improve their messaging, structure, headings and search optimization.
02
Your website structure.
We organize your existing pages into clearer groups and strengthen the internal links between them, so visitors find related information and search platforms understand what you're known for.
03
Your path to inquiry.
We trace how visitors move from arriving to contacting you, then clarify calls to action, improve page flow and clear the friction in your forms and navigation.
04
A documented baseline.
When the four weeks wrap, you get a report showing what changed and where things stand, so there's a real starting point to measure from.
05
A 90-day follow-up.
We come back at 90 days with a follow-up report comparing where things stand against that baseline, plus what we'd recommend next.
If one client is worth thousands, a buried contact page isn't a small problem.
$3,500 flat. Four weeks. No rebuild required.
How the Reset works
Four weeks, start to finish.
01
Review and priorities.
We audit your structure, key pages, search visibility, internal links and inquiry paths, then decide where the Reset will have the greatest impact.
02
Structure and connections.
We reorganize priority content, strengthen internal links and clarify how your pages fit together.
03
Page improvements.
We refine the messaging, layout, headings, calls to action and on-page SEO for your most important pages.
04
Final optimization.
We finish the technical improvements, test the updated paths and hand you a report on what changed and what we recommend next.
What Better Website Structure Can Do
The Website Reset uses the same structural and content strategy behind our ongoing client work. Here are a few examples of what can happen when a website becomes easier to understand, navigate, and discover.
How Structured Tent Layout Content Increased Search Visibility and Leads
By identifying how event planners search for tent layouts and seating arrangements, we transformed a simple gallery into a structured planning resource. Using custom post types and scalable SEO architecture, the site now captures high-intent planning searches and helps generate approximately 100 quote requests per month.
From Visibility Crisis to Authority Growth
Northeast Barrel Company is a specialty provider of used and new barrels for aging spirits, homebrewing, and décor. After transitioning from WooCommerce to Shopify in late 2024, they faced a massive drop in organic traffic due to structural SEO issues — but they didn’t need a full redesign. They needed a strategic SEO partner.
Your options
Why not just start over?
Sometimes that's the right call, and we build new websites too. But if your foundation is solid, starting over means paying to rebuild what already works.
| Keep patching it | A full redesign | The Website Reset | |
|---|---|---|---|
| Best when | You have a few small fixes | Your platform or design needs replacing | Your foundation is solid but disorganized |
| Timeline | Whenever you find time | Usually a few months | Four weeks |
| Investment | Your time | A larger project | $3,500 flat |
| What you keep | Everything, problems included | Your content and brand, in a new build | Your design, content and platform |
| Measuring results | Hard to tell | A launch baseline | A baseline plus a 90-day follow-up |
Or, fix what's underneath.
Where will your website be a year from now?
Without a Reset
It keeps drifting.
Good content stays buried, AI tools keep citing someone else, and you keep wondering whether the answer is a whole new website.
With a Reset
It works the way it should.
Your pages connect, your structure says what you're known for, and the path to contacting you is clear, all without starting over.
The Ivingo approach
A website is a living business asset. The Reset brings yours current without starting over.
Is it a fit?
The Reset is right for you if…
- Your website is established and has been live for more than a year
- The foundation is solid, but it's become disorganized or outdated over time
- You know something's off and would rather not manage the fix yourself
- You want structural and on-page SEO work, not a full rebrand
Not the right fit if your site launched in the last year or so, you don't have an established website yet, or you're hoping for a guarantee about rankings or AI citations. Nobody can honestly offer that.
Not sure yet?
Start with a Clarity Report.
The Website Clarity Report tells you what's happening and what to do about it. If you'd like direction before committing, start there. The $999 credits toward a Reset if you move forward within 30 days.
Clarity Report: $999 · Website Reset: $3,500
How you'll know it worked
A baseline now.
A follow-up at 90 days.
You'll get a documented baseline at the end of the four weeks, and we come back at 90 days with a follow-up report comparing where things stand against it. Structural work compounds over months rather than flipping a switch, so that's when the picture is actually readable. Anyone promising faster is guessing.
Questions
Commonly Asked Questions
Is this a full redesign?
No. The Reset improves the website you already have. We may adjust page layouts where needed, but it doesn't include a complete visual rebrand or rebuild.
Reset or a new website?
The Reset is best for an established website with a solid foundation that's become disorganized or less effective over time. If the platform, design or content needs rebuilding from the ground up, we'll recommend a full website project instead.
How many pages are included?
During the initial review we identify the priority pages that can be meaningfully improved within the four weeks. The Reset isn't a full-site rewrite.
Does this include SEO?
Yes. On-page and structural SEO: page organization, internal linking, headings, metadata and optimization of priority content. It doesn't include backlink outreach or monthly SEO management.
What do you need from me?
Viewer access to Google Analytics and Search Console, access to your site's backend, and about an hour in week one so we understand your business and what a good lead looks like for you. After that, very little. This runs on our end!
How is this different from the Clarity Report?
The Clarity Report tells you what's happening and what to do about it. The Reset is us doing the priority work. If you want direction first, start with the report. Its $999 credits toward a Reset within 30 days.
Will this guarantee rankings or AI citations?
No, and nobody can honestly promise that. What we can do is make your site clear and well organized enough to be read, understood and cited in the first place.
Start your Reset
Let's bring your website current.
Four weeks, $3,500 flat. A documented baseline when we finish, and a follow-up report at 90 days so you can see what moved. Tell us a little about your site and we'll take it from there.
Not sure a Reset is the right call? Start with a Website Clarity Report instead.