Your website is supposed to be one of your best tools for growing your business. But if you’ve ever felt like your website just isn’t working the way it should, please know that you’re not alone!
Many established businesses have websites that look fine on the surface but aren’t performing where it matters most: bringing in leads, building trust, and driving conversions.
So how do you know if your website is holding you back and is underperforming? Here are five common red flags that it’s time to take a closer look.
🚩Your Website Isn’t Bringing in Leads
Your website should act as a 24/7 sales tool. If you’re not getting inquiries, bookings, or sales through your site, something’s off.
Common Causes:
- Your call-to-action (CTA) is unclear or missing.
- Visitors aren’t sure how to take the next step.
- Your site isn’t optimized for conversions.
What to Do:
- Add clear, bold CTAs throughout your site.
- Make sure your contact forms work seamlessly.
- Use tools like Google Analytics to track where visitors drop off and make adjustments.
🚩 Your Site Looks Outdated or Feels Clunky
First impressions matter online. If your website feels outdated or hard to navigate, visitors will leave — fast.
What Modern Visitors Expect:
- A mobile-friendly experience.
- Fast load times (under 3 seconds).
- Clean, simple design with clear navigation.
If your site looks like it hasn’t been updated in a few years, it’s time for a refresh.
What to Do:
- Test your website on mobile devices.
- Use tools like PageSpeed Insights to check your site speed.
- Consider a website redesign to align with modern standards.
🚩 Your Website Doesn’t Reflect Your Current Business
Your business has evolved — but has your website kept up?
If your site still lists outdated services, old team members, or branding that no longer fits, it could be confusing potential clients.
Common Problems:
- Your services have changed, but your site hasn’t.
- Your brand visuals (logo, colors, etc.) feel outdated.
- You’ve added new team members, but they aren’t featured.
What to Do:
- Update your Services and About pages.
- Refresh your branding to reflect your current business identity.
- Regularly review your website content to keep it relevant.
🚩 Visitors Leave Too Quickly (High Bounce Rate)
Your bounce rate measures how quickly visitors leave your site after arriving. A high bounce rate can hurt your SEO and indicate that visitors aren’t finding what they’re looking for.
Common Causes of a High Bounce Rate:
- Slow load times.
- Confusing navigation.
- Content that doesn’t match visitor expectations.
What to Do:
- Improve site speed and navigation. You can review your site speed for free with PageSpeed Insights.
- Ensure your homepage and key pages clearly explain who you are and what you offer.
- Use engaging visuals and concise messaging to keep visitors interested.
🚩 Your Website Feels Hard to Keep Updated (and You’re Avoiding It)
If making updates to your website feels like a hassle — whether it’s changing a service, updating your portfolio, or fixing a broken link — you’re not alone.
Many business owners simply don’t have the time or expertise to keep their websites performing at their best. And if your website feels like a burden rather than a tool, it’s easy to push those updates to the bottom of the to-do list.
But here’s the truth: a website that isn’t regularly maintained will underperform.
From broken links to slow load times to outdated content, small issues add up quickly — and they can hurt your brand’s credibility and search rankings.
What’s the Solution? Ongoing Website Optimization.
You don’t need to overhaul your website every time something changes in your business. What you need is a website optimization plan that keeps your site fresh, fast, and up to date.
That’s where a retainer-based service comes in.
Instead of struggling to manage your website on your own, you can partner with a web expert (like us!) to:
✅ Fix issues quickly before they become bigger problems.
✅ Make regular updates to your content and design.
✅ Ensure your site stays fast, secure, and optimized.
Think of it like website insurance — a way to make sure your site works hard for your business, without adding more to your plate.
🚩 Bonus Tip: Use Tools Like Hotjar to See Exactly How Visitors Interact with Your Site
Sometimes, the best way to figure out why your website isn’t generating leads is to watch how people actually use your site.
Tools like Hotjar allow you to record real visitor sessions and see:
👀 Where visitors are clicking (or not clicking)
📜 How far they scroll on key pages
🚪 Where they drop off before converting
By reviewing these session recordings, you can identify friction points that are causing visitors to leave without taking action. For example:
- Are visitors missing your contact form because it’s buried too far down the page?
- Are they confused by your navigation?
- Are they abandoning your site after a few seconds due to slow load times?
With tools like Hotjar, you’ll be able to make data-driven decisions to improve your website’s performance.
💡 Pro Tip: Combine session recordings with tools like Google Analytics to get a full picture of how your website is performing. Hotjar shows you the “why” behind your numbers — helping you make smart optimizations that lead to more conversions.
So, Is Your Website Underperforming? Here’s What to Do Next.
If any of these signs sound familiar, it’s time to take action.
The good news? You don’t need a complete overhaul to see results. Sometimes, a few strategic updates can make a huge difference.
But if you’ve outgrown your current site and it’s no longer serving your business, it might be time for a more intentional redesign.
At Ivingo Creative, we help established businesses create websites that work harder — so they don’t have to. Let’s make sure your website is doing what it should: growing your business. Reach out today for your free consultation!
