Marketing Tips - Ivingo Creative

What Makes a StoryBrand Website Work (And Why We Build This Way at Ivingo)

by CJ | Jul 6, 2025 | Build a Brand, Marketing, Web Design

Your website should welcome visitors like a well-designed foyer: clear, inviting, and easy to navigate. But too many sites overwhelm instead of guide. That’s where StoryBrand website design makes all the difference. At Ivingo Creative, we use this proven framework to build websites that speak to your customer’s journey—positioning them as the hero, and your business as the trusted guide. In this post, I’ll walk you through how we use StoryBrand principles to design websites that feel like home and convert like crazy.

From Blog Post to Booking: 5 Ways to Turn Traffic Into Leads

by CJ | Jun 25, 2025 | Marketing, SEO

Your blog is bringing in traffic—but is it bringing in leads? If your posts are getting views but not turning into inquiries, it’s time to rethink your strategy. In this post, we’ll show you five simple, strategic ways to turn your blog into a quiet powerhouse of conversions—complete with examples for interior designers, contractors, and lawn care pros. Because helpful content is great… but booked clients are better.

Track What Matters: Why UTM Links Are a Game-Changer for Small Business Marketing

by CJ | Jun 16, 2025 | Marketing, SEO

If you’re pouring energy into email newsletters, Instagram links, or digital collaborations—but still guessing what’s driving results—it’s time to move in with UTM tracking. These simple tools help you track exactly where your traffic is coming from so you can stop...

How to Prepare for the Summer Slump: Your Pre-Summer Marketing Prep List

by CJ | May 22, 2025 | Marketing

Summer can slow down your business — but only if you let it. In this post, CJ shares how shifting schedules (hello, childcare shuffle) inspired a smarter seasonal strategy. From website tune-ups to SEO tweaks, discover what to prioritize in the next 30 days to avoid the summer slump and keep your momentum strong all season long.

Still Not Converting? You Might Be Asking for Too Much, Too Soon.

by CJ | Apr 3, 2025 | Marketing, Web Design

What if you you've tried everything and you're still not converting visitors at a higher rate? You’ve tightened your headlines.Clarified your messaging.Added testimonials, social proof, and trust badges.Maybe even sped up your site and simplified your layout. So why...

No Testimonials? No Trust. Your Website Needs Social Proof for Website Conversions.

by CJ | Mar 26, 2025 | Marketing, Web Design

Struggling to turn website visitors into paying clients? You might be missing one crucial element: social proof. In this post, we break down why testimonials, reviews, and case studies are non-negotiables for building trust—and how to use social proof for website conversions that actually work. Plus, get actionable tips for collecting great testimonials and placing them where they matter most.

Fear of Making the Wrong Choice: How to Reduce Buyer Hesitation to Increase Conversions

by CJ | Mar 19, 2025 | Marketing, Web Design

Buyer hesitation is one of the biggest conversion killers. When people feel uncertain or fear making the wrong choice, they leave instead of buying. Learn how to reduce buyer hesitation with trust-building strategies, risk-reversal techniques, and clear messaging that removes fear from the buying process.

5 Trust-Building Elements Your Website Needs to Convert

by CJ | Feb 20, 2025 | Marketing, Web Design

Why Trust is the Key to Conversions Have you ever visited a website and felt hesitant to engage—whether it was signing up for an email list, booking a call, or making a purchase? If something feels off, our natural instinct is to leave. This hesitation is a...

How to Simplify Your Service Offerings to Convert More Leads

by CJ | Feb 12, 2025 | Marketing, Web Design

When potential clients visit your website, are they confidently choosing a service—or leaving because they’re overwhelmed? Decision fatigue is real, and too many service options can actually hurt your conversions. Instead of making a choice, visitors freeze, hesitate, and ultimately bounce.

How to Write a Clear Value Proposition That Converts

by CJ | Feb 5, 2025 | Marketing, SEO, Web Design

If a visitor lands on your website and can’t instantly understand what you do and why it matters, they won’t stick around. Your value proposition should be clear, compelling, and customer-focused—so people immediately know they’re in the right place. In this post, we’ll break down how to craft a value proposition that grabs attention and turns visitors into customers.

Marketing

What Makes a StoryBrand Website Work (And Why We Build This Way at Ivingo)

From Blog Post to Booking: 5 Ways to Turn Traffic Into Leads

Track What Matters: Why UTM Links Are a Game-Changer for Small Business Marketing

How to Prepare for the Summer Slump: Your Pre-Summer Marketing Prep List

Still Not Converting? You Might Be Asking for Too Much, Too Soon.

No Testimonials? No Trust. Your Website Needs Social Proof for Website Conversions.

Fear of Making the Wrong Choice: How to Reduce Buyer Hesitation to Increase Conversions

5 Trust-Building Elements Your Website Needs to Convert

How to Simplify Your Service Offerings to Convert More Leads

How to Write a Clear Value Proposition That Converts

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