The Drawing Room: Your new SEO membership is almost here! Join the waitlist
Is your web page packed with too much text, competing images, or distracting buttons? If so, you’re making it harder—not easier—for visitors to convert. A cluttered design overwhelms users, causing them to leave instead of taking action. The good news? A few simple tweaks can make all the difference. In this post, we’ll break down the most common design distractions that hurt conversions and how to fix them—fast.
Why Trust is the Key to Conversions Have you ever visited a website and felt hesitant to engage—whether it was signing up for an email list, booking a call, or making a purchase? If something feels off, our natural instinct is to leave. This hesitation is a psychological defense mechanism. When people browse online, they rely on subconscious cues to determine whether a site is safe, credible,...
When potential clients visit your website, are they confidently choosing a service—or leaving because they’re overwhelmed? Decision fatigue is real, and too many service options can actually hurt your conversions. Instead of making a choice, visitors freeze, hesitate, and ultimately bounce.
If a visitor lands on your website and can’t instantly understand what you do and why it matters, they won’t stick around. Your value proposition should be clear, compelling, and customer-focused—so people immediately know they’re in the right place. In this post, we’ll break down how to craft a value proposition that grabs attention and turns visitors into customers.
Your website’s call to action (CTA) is the difference between a visitor leaving and a visitor becoming a customer. But too many businesses either bury their CTA, make it weak and generic, or overload their site with too many competing options. In this post, we’ll show you how to create a strong, action-oriented CTA that guides visitors to take the next step—without hesitation.
Landing pages are one of the most critical elements of a successful website. They’re designed to drive specific actions, whether it’s making a purchase, signing up for a newsletter, or downloading a free guide. But not all landing pages are created equal. In fact, poorly optimized pages are one of the top reasons why people don’t convert. If you’re ready to turn more visitors into customers,...
A high-converting landing page begins with a laser-focused objective. Unlike a homepage, which may serve as an introduction to your brand, a landing page should focus on one specific action. Too often, businesses try to accomplish too many things on a single page, leading to confusion and lower conversion rates. When visitors arrive on your landing page, they should instantly understand the...
Social share images are the visuals that appear when links are shared on social media. They help your content stand out, increase clicks and engagement, and make your brand feel polished and professional — and this post walks through what they are and how to set them up.
Your website is supposed to be one of your best tools for growing your business. But if you’ve ever felt like your website just isn’t working the way it should, please know that you’re not alone! Many established businesses have websites that look fine on the surface but aren’t performing where it matters most: bringing in leads, building trust, and driving conversions. So how do you know if...
Why Website Breakpoints Matter Visitors will access your website across a variety of devices from their smartphone to their tablet to laptop and even their larger desktop monitors! To make sure there is a seamless browsing experience across all devices, responsive web design has become a critical aspect of website development. At the core of responsive design are breakpoints — these are...