An internal link is a hyperlink that connects one page of a website to another page within the same domain. These links help users navigate your site and signal to search engines how your content is structured.
Why it matters:
Internal links boost SEO by distributing page authority and helping search engines index your site more efficiently. They also guide visitors toward high-value content and increase time spent on your site — a key factor in conversion.
Where it fits in your strategy:
Think of internal links like hallways in your house: they connect the rooms (pages), create flow, and guide guests (users) through your space with purpose.
