Definition:
An internal link is a hyperlink that connects one page of your website to another page on the same domain. These links help users navigate your site and show search engines how your content is organized.
Why It Matters:
Internal links boost your SEO by distributing page authority and helping search engines crawl and index your site more effectively.
They also guide visitors toward high-value content, encourage deeper engagement, and increase time spent on site, which supports both SEO and conversion.
Where It Fits in Your Strategy:
Think of internal links like hallways in your house.
They connect your content “rooms,” create flow, and guide your guests (users) with purpose. In a content cluster, internal links are what hold the structure together.
